Blog Archives

We’re Moving! Join Us For Our Holiday Open House

In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will

Posted in Uncategorized

Method Savvy Receives 2014 MarCom Award

We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far

Posted in Advertising, Marketing, Uncategorized Tagged with: , , ,

New Year, New Budgets

’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and

Posted in Uncategorized

Method Savvy Honored Among Best Places to Work by Triangle Business Journal

Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that

Posted in Business, Featured, Marketing Tagged with:

Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one

Posted in General, Marketing Tagged with: , , , , , ,

Funnel Cloud or Tornado: Understanding Your Marketing Funnel

It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the

Posted in Marketing, Sales Tagged with: ,

Method Savvy Receives 2 Hermes Creative Awards

Method Savvy is honored & pleased to announce that our client work was recognized with two 2014 Hermes Creative Awards by the Association of Marketing & Communications Professional (ACMP). Congratulations to Zift Solutions & Fridge Filters Inc! Of the competition’s 5,000 submissions, Method Savvy’s work on behalf of our clients took home both a Platinum & Gold award. Zift Solutions Zift

Posted in Featured, General

Laziness is Key for Marketers

Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is

Posted in General, Marketing, Pay Per Click Tagged with: ,

Dynamic Landing Page Content – Beware

There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest

Posted in General, Marketing, Pay Per Click, SEO Tagged with: , ,

Cliff Notes Version of Top Marketing Automation Platforms

Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the

Posted in Advertising, Featured, General, Marketing

The Method Savvy Olympics of Awesome

In celebration of the 2014 Sochi Games, Method Savvy decided to host its own games, right here in Durham, North Carolina on Friday afternoon.   Teams were selected at random: Team A: Grace, Ty, Evan, Meagan & West Team B: Jake, Devin, Gwynne, Jordan & Nout Referee: Shana   Event 1: Trashcan Shotput The morning started off on a competitive

Posted in Featured, General

Boring Products Allow Marketers to Do Their Jobs

“He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And

Posted in General, Marketing Tagged with: ,

The Super Bowl, Jon Stewart and…Your Content?

If we break down content marketing into its simplest forms, it boils down to saying something smart or saying something memorable. Or brains vs. personality. There’s no right or wrong answer here; but perhaps the difference between these two forms of content marketing is best articulated through real-life examples (and not to mention more fun). We’ve broken down the subject

Posted in Blog, Marketing Tagged with: , ,

The World Cup Battle: Huffington Post vs.CNN

The world witnessed a great fight on Friday, December 6 – the battle of the headlines. In case you missed it, the 32 teams competing in the upcoming World Cup drew their Group Stage opponents. And Huffington Post & CNN wanted to be the first to tell you the results: Which headline would you click on? In the fight for

Posted in General

Join us in Washington DC on December 11th!

Our Founder & CEO, Jake Finkelstein, will be speaking at PR News’ One-Day Boot Camp for Emerging PR Stars on Wednesday, December 11 in Washington D.C. Even though Cyber Monday 2013 has come & gone, search engine optimization is still very much important and is one of the best ways to tie PR to the bottom line. Want to enhance

Posted in Marketing Tagged with:

The Google Analytics Homepage is Useless

The Google Analytics homepage is useless. There, we said it. Many marketers are quick to assume that the metrics you see on the homepage are “what you see is what you get.” When in fact, Google Analytics is a tool, and the insights you get out are only as good as what you put in. Let’s dive into what you

Posted in Blog, Marketing, SEO Tagged with: ,

Our October SIG: Nerf Gun-Based Landing Page Testing & Best Practices

Let’s face it, basic landing pages simply aren’t e’nerf nowadays. For October’s AMA Digital Marketing SIG we’ll walk through best practices for landing page testing with live data acquired through the use of nerf guns. For those of you who haven’t been to our office recently, our team has become quite a fan of these toys. Landing page testing best

Posted in Advertising, Marketing Tagged with: ,

Aligning Business Goals & Skills with the Right Email Service Provider

At the end of the day, email-marketing vendors are running a business. Meaning, their incentives may not exactly align with the business goals of their clients.  So you need to make sure you are getting the most out of the services you are paying for align well with your skills and business goals to get the best ROI. How do

Posted in Advertising, Marketing, Sales Tagged with: , ,

Join Method Savvy in NYC!

Method Savvy will be hitting the streets of the Big Apple next week, as our very own Jake Finkelstein trains at PR News’ SEO workshop on Tuesday, October 15 at the Grand Hyatt! We know it’s getting cold outside, but he’ll be talking about one of the hottest topics around—content creation. Want to be the SEO expert for your organization?

Posted in General

Join Jake at NC’s Public Relations & Marketing Seminar

Our very own Jake Finkelstein will be speaking at North Carolina’s Public Relations & Marketing Seminar in Chapel Hill on October 10th! This year’s seminar is called “Write. Rinse. Retweet. Mastering Communication Strategies in a Connected Economy”. If you’re a communication or marketing professional in the area, mark this on your calendar. It starts at 8 AM and ends at 5 PM,

Posted in General

Our 2nd SIG!

If you’re an AMA member, come on over to our office at 6 PM next Thursday, September 26th for Method Savvy’s 2nd SIG! There will be free food, Fullsteam beer, and overall just great company and discussion. The topic…Digital Marketing Attribution: Marketers today must justify budgets by attributing marketing’s effects throughout the sales process. Developing a marketing attribution system helps

Posted in General

Let Vine Inform Your Content Marketing

If you haven’t heard of Vine by now, you are lagging behind in the social media world. Since its launch in January 2013, Vine’s 6-second, endlessly looping videos have taken the world by storm. The reason Vine is important is not because it’s merely a 6-second video, but because it forces users to be succinct and original. Many marketers today

Posted in Blog, General, Marketing, Video Tagged with: , ,

E-Commerce Email Marketing: Preventing Bottlenecks

In order to effectively drive sales through email marketing, you need your customer to open, click, and buy. Sounds simple, right? Though these 3 steps may sound simple, these are 3 areas in which bottlenecks can occur, not just 1. When it comes to email marketing, when there is a bottleneck in one step, the steps following are completely negated.

Posted in Advertising, Marketing Tagged with: , ,

Our First SIG!

Method Savvy hosted its first Digital Marketing & Analytics Special Interest Group on Tuesday night! Thanks again to all of those who came out. We had a great time speaking and getting to know everyone. For those of you who missed it, here is a quick recap of the meeting:  Breaking Down Silos: The Case for Integrated Marketing During our

Posted in General

Method Savvy is Now an AMA Sponsor!

We are pleased to announce Method Savvy’s official partnership with The Triangle AMA as a Platinum Sponsor! We are happy to say that we will now be hosting the Digital Marketing and Analytics special interest group (SIG) once a month. This SIG allows for an open discussion with fellow AMA members on how analytical thinking can inform the marketing process,

Posted in General

We’re Growing!

Method Savvy is growing! Over the past few months, we have added several new savvy marketers to the team. Head over to the team page and meet our newest members! Not so fast though, our growing doesn’t stop there. We will soon be welcoming a Director of Digital Advertising, Digital Design Intern, and a Content & Social Media Marketing Intern to

Posted in General

Twitter Feed

@methodsavvy29.03 | 8:10pm

RT @UNCC_DSI: Excellent marketing advice and more @tundro @methodsavvy at #analyticsfrontiers today. Creative has to be a means to an end.

@methodsavvy28.03 | 2:13pm

Who is going to the Analytics Frontier Conference hosted by @UNCC_DSI? @tundro is presenting tomorrow at 3:45 PM!… https://t.co/TmNyi6kPtL