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From the Desk of: Meagan Brown, Project Manager

Having been with Method Savvy for over 4 years, first as a Marketing Coordinator and now as a Project Manager, makes Meagan a seasoned vet. She has been with the company through several moves, as well as tremendous growth, and holds a wealth of knowledge to support all of her colleagues. Making the transition to Project Manager was a natural

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From the Desk of: Devin Kelley, VP of Client Services

You’ll rarely find Devin Kelley sitting still. Because of the general nature of his job, overseeing our business development and account management teams, Devin is always on the move. He easily surpasses 10,000 steps a day – even on calls you’ll find him walking the office space because it helps him think more clearly than sitting behind a desk. What

Posted in Blog, Sales Tagged with: , , ,

Method Savvy Receives Second Award for Branded Online Video

Method Savvy, receives a bronze American Advertising Award for the branded online video, Getting to Work at Valencell, created for our client, Valencell. Since its creation, the American Advertising Awards (formerly the ADDYs) has been the advertising industry’s largest and most representative competition, attracting more than 40,000 entries each year. It’s mission: To recognize and reward the creative spirit of

Posted in Advertising, Award, Blog, Featured, Marketing, Video Tagged with: , ,

From the Desk of: Evan Levy, Director of Advertising

There is no average day for Evan Levy. As Director of Advertising, Evan is the start-to-finish owner and point person for the agency’s advertising initiatives. Evan oversees and executes on media strategy, media planning, campaign management and advanced reporting. He thrives in data – establishing architecture and building advanced custom reports that foster transparency and surface insights. We’ve asked Evan 5 questions to

Posted in Blog, Digital Advertising Tagged with: , ,

From the Desk of: Ruth Gierisch, Project Manager

Meet Ruth. With 16+ years of advertising sales and marketing experience at INDY Week, she was able to fine tune her strategic communication and relationship building skills. Her ability to multi-task and fierce dedication to a job well done has made her a huge asset to Method Savvy’s Project Management team. Ruth has a wicked sense of humor and is also the mother

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Method Savvy Wins Award for Branded Online Video

Method Savvy has been selected out of nearly 4,000 entries by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms, to receive a Silver Davey Award for the branded online video we created for our client, Valencell. Getting to Work at Valencell The Davey Awards exclusively

Posted in Awards, Digital Video, Featured, Video Tagged with: , ,

From the Desk of: Dena Konkel, Marketing Communications Manager

Method Savvy is thrilled to welcome Dena Konkel as Marketing Communications Manager. With over 10 years of experience in marketing communications strategy, Dena manages the agency’s inbound marketing, content creation, and social media initiatives. She has a passion for storytelling and assists clients in proactively developing unique, valuable and engaging content. To give you a little more insight into Dena’s

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Join Method Savvy for an Internet Summit Escape at Whiskey Kitchen

We all love Internet Summit and the buzz it brings, but how long can you sit in windowless rooms? Take a break and have a drink with us down the block. Method Savvy invites you to join us for an Internet Summit Escape. The bar + snacks open at 2:45 PM, just down the block, at the newly opened Whiskey

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Method Savvy Wins Prestigious National Industry Award

Method Savvy has added another award to its trophy case this week, receiving a Silver W3 Award. The award serves as recognition of Method Savvy’s superior work in the B2C Branded Video category for its client’s, Jerry’s Artarama, Art Interrupts video.   The W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) and honors creative

Posted in Awards, B2C, Digital Video, Featured Tagged with: , , ,

Mobile Marketing: A Google Presentation Hosted by Method Savvy

We recently took advantage of our Premier Google Partner status and hosted a Google Partners Connect event in our office. To join multiple forces, we combined the event with our monthly Triangle AMA Special Interest Group and were blown away with the results. Over 40 guests joined us at our office for networking, lunch, swag, and a Google presentation on the

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From the Desk of: Sam Poley, VP of Marketing Operations at Method Savvy

Intro Gif

Method Savvy is thrilled to welcome Sam Poley as VP of Marketing Operations to the team. Sam’s vast knowledge in marketing, communications, and organizational structure will serve to deepen the foundation of the team. His day-to-day responsibilities at Method Savvy include ensuring work is flowing in the most efficient way to benefit our clients, maintaining and strengthening internal growth, and

Posted in Blog, Business, General Tagged with: , , ,

Google Partners Connect Event at Method Savvy

Always wanted to join one of our AMA Digital Marketing & Analytic SIGs but just can’t make it work with your schedule? Do you get giddy talking about mobile marketing? Are you into free lunch, swag, and networking with local marketing decision makers?   Based on our Premier Google Partner status, we have been selected to host a Google lunch

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Method Savvy Named a Premier Google Partner

Earlier this year, Method Savvy was awarded the status of Premier Google Partner, a new tier of designation reserved for only the highest performing marketers totaling just a few hundred organizations in the entire U.S. The badge indicates that we are recognized as a leading agency for developing and maintaining successful online advertising campaigns for businesses. Evan Levy, our Director of

Posted in Advertising, Blog, Business, Digital Advertising Tagged with: , ,

From the Desk of: Melissa Randall, Project Manager at Method Savvy

After one conversation with Method Savvy project manager Melissa Randall your desire to travel and explore will become a need. You’ll be reading travel magazines (Melissa has a few at her desk you can borrow) and daydreaming about faraway locales in no time. Postcards, photographs and inspirational quotes decorate Melissa’s desk, a reflection of her aspirational approach to life. Melissa’s

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The Anatomy of a Powerful Email

How many marketing emails do you get in a day? Of those emails, how many do you take the time to open and read? Exactly. Do yourself a favor and use the next couple of minutes to learn how our Senior Marketing Automation Manager, Gwynne Barry, recommends that you use email marketing best practices to command your target audience to open

Posted in Email Marketing

From the Desk of: Method Savvy CEO Jake Finkelstein

When you walk into Jake Finkelstein’s office you can tell the guy has seen and done some stuff — some amazing stuff. You aren’t given signed electric guitars for standing on the sidelines. Read on for an inside look into the office of Method Savvy’s CEO and learn what makes our entrepreneurial leader tick. What aspect of your workspace is the

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Method Savvy Wins Silver Stevie Award

Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of

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We’re Moving! Join Us For Our Holiday Open House

In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will

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Method Savvy Receives 2014 MarCom Award

We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far

Posted in Advertising, Marketing, Uncategorized Tagged with: , , ,

New Year, New Budgets

’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and

Posted in Uncategorized

Method Savvy Honored Among Best Places to Work by Triangle Business Journal

Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that

Posted in Business, Featured, Marketing Tagged with:

Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one

Posted in General, Marketing Tagged with: , , , , , ,

Funnel Cloud or Tornado: Understanding Your Marketing Funnel

It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the

Posted in Marketing, Sales Tagged with: ,

Method Savvy Receives 2 Hermes Creative Awards

Method Savvy is honored & pleased to announce that our client work was recognized with two 2014 Hermes Creative Awards by the Association of Marketing & Communications Professional (ACMP). Congratulations to Zift Solutions & Fridge Filters Inc! Of the competition’s 5,000 submissions, Method Savvy’s work on behalf of our clients took home both a Platinum & Gold award. Zift Solutions Zift

Posted in Featured, General

Laziness is Key for Marketers

Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is

Posted in General, Marketing, Pay Per Click Tagged with: ,

The Meeting You Should Be Having This Week

Method Savvy works with a number of B2B companies. Most B2B companies struggle to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL).  As with many challenges, this one is best solved over a lunch meeting. This challenge in defining an MQL & SQL occurs for two reasons: First- How each company defines a

Posted in General

Dynamic Landing Page Content – Beware

There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest

Posted in General, Marketing, Pay Per Click, SEO Tagged with: , ,

Cliff Notes Version of Top Marketing Automation Platforms

Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the

Posted in Advertising, Featured, General, Marketing

The Method Savvy Olympics of Awesome

In celebration of the 2014 Sochi Games, Method Savvy decided to host its own games, right here in Durham, North Carolina on Friday afternoon.   Teams were selected at random: Team A: Grace, Ty, Evan, Meagan & West Team B: Jake, Devin, Gwynne, Jordan & Nout Referee: Shana   Event 1: Trashcan Shotput The morning started off on a competitive

Posted in Featured, General

Boring Products Allow Marketers to Do Their Jobs

“He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And

Posted in General, Marketing Tagged with: ,

The Super Bowl, Jon Stewart and…Your Content?

If we break down content marketing into its simplest forms, it boils down to saying something smart or saying something memorable. Or brains vs. personality. There’s no right or wrong answer here; but perhaps the difference between these two forms of content marketing is best articulated through real-life examples (and not to mention more fun). We’ve broken down the subject

Posted in Blog, Marketing Tagged with: , ,

The World Cup Battle: Huffington Post vs.CNN

The world witnessed a great fight on Friday, December 6 – the battle of the headlines. In case you missed it, the 32 teams competing in the upcoming World Cup drew their Group Stage opponents. And Huffington Post & CNN wanted to be the first to tell you the results: Which headline would you click on? In the fight for

Posted in General

Join us in Washington DC on December 11th!

Our Founder & CEO, Jake Finkelstein, will be speaking at PR News’ One-Day Boot Camp for Emerging PR Stars on Wednesday, December 11 in Washington D.C. Even though Cyber Monday 2013 has come & gone, search engine optimization is still very much important and is one of the best ways to tie PR to the bottom line. Want to enhance

Posted in Marketing Tagged with:

The Google Analytics Homepage is Useless

The Google Analytics homepage is useless. There, we said it. Many marketers are quick to assume that the metrics you see on the homepage are “what you see is what you get.” When in fact, Google Analytics is a tool, and the insights you get out are only as good as what you put in. Let’s dive into what you

Posted in Blog, Marketing, SEO Tagged with: ,

Our October SIG: Nerf Gun-Based Landing Page Testing & Best Practices

Let’s face it, basic landing pages simply aren’t e’nerf nowadays. For October’s AMA Digital Marketing SIG we’ll walk through best practices for landing page testing with live data acquired through the use of nerf guns. For those of you who haven’t been to our office recently, our team has become quite a fan of these toys. Landing page testing best

Posted in Advertising, Marketing Tagged with: ,

Aligning Business Goals & Skills with the Right Email Service Provider

At the end of the day, email-marketing vendors are running a business. Meaning, their incentives may not exactly align with the business goals of their clients.  So you need to make sure you are getting the most out of the services you are paying for align well with your skills and business goals to get the best ROI. How do

Posted in Advertising, Marketing, Sales Tagged with: , ,

Join Method Savvy in NYC!

Method Savvy will be hitting the streets of the Big Apple next week, as our very own Jake Finkelstein trains at PR News’ SEO workshop on Tuesday, October 15 at the Grand Hyatt! We know it’s getting cold outside, but he’ll be talking about one of the hottest topics around—content creation. Want to be the SEO expert for your organization?

Posted in General

Join Jake at NC’s Public Relations & Marketing Seminar

Our very own Jake Finkelstein will be speaking at North Carolina’s Public Relations & Marketing Seminar in Chapel Hill on October 10th! This year’s seminar is called “Write. Rinse. Retweet. Mastering Communication Strategies in a Connected Economy”. If you’re a communication or marketing professional in the area, mark this on your calendar. It starts at 8 AM and ends at 5 PM,

Posted in General

Our 2nd SIG!

If you’re an AMA member, come on over to our office at 6 PM next Thursday, September 26th for Method Savvy’s 2nd SIG! There will be free food, Fullsteam beer, and overall just great company and discussion. The topic…Digital Marketing Attribution: Marketers today must justify budgets by attributing marketing’s effects throughout the sales process. Developing a marketing attribution system helps

Posted in General

Let Vine Inform Your Content Marketing

If you haven’t heard of Vine by now, you are lagging behind in the social media world. Since its launch in January 2013, Vine’s 6-second, endlessly looping videos have taken the world by storm. The reason Vine is important is not because it’s merely a 6-second video, but because it forces users to be succinct and original. Many marketers today

Posted in Blog, General, Marketing, Video Tagged with: , ,

E-Commerce Email Marketing: Preventing Bottlenecks

In order to effectively drive sales through email marketing, you need your customer to open, click, and buy. Sounds simple, right? Though these 3 steps may sound simple, these are 3 areas in which bottlenecks can occur, not just 1. When it comes to email marketing, when there is a bottleneck in one step, the steps following are completely negated.

Posted in Advertising, Marketing Tagged with: , ,

Our First SIG!

Method Savvy hosted its first Digital Marketing & Analytics Special Interest Group on Tuesday night! Thanks again to all of those who came out. We had a great time speaking and getting to know everyone. For those of you who missed it, here is a quick recap of the meeting:  Breaking Down Silos: The Case for Integrated Marketing During our

Posted in General

The Most Effective Social Media Tactics

Did you know 95% of Social Networks update their features monthly? Well that’s not actually a stat from anywhere. It just feels that way doesn’t it? Social networks are changing all of the time and with this comes confusion. 90% of marketers surveyed in the 2013 Social Media Marketing Industry Report want to know: What social tactics are most effective?

Posted in Marketing, Social Media

Engaging Customers using Social Media

Social media is no longer exclusive to the trendy restaurants in town. The tides have turned and the majority of businesses are now using social media. It is becoming increasingly difficult to stand out in this cluttered channel, and the key to being prominent is engaging your audience. This brings us to the 4th question from the 2013 Social Media

Posted in Marketing, Social Media

5 ways to look at Social Media Return on Investment

Building on our previous post, we now look at another question from the “2013 Social Media Marketing Industry Report” article. “How do I measure the return on my social media investment?” For many this is the million dollar question, 87% of marketers surveyed responded that they aren’t sure how to measure social media ROI.  With 86% of marketers responding that social

Posted in General

Method Savvy is Now an AMA Sponsor!

We are pleased to announce Method Savvy’s official partnership with The Triangle AMA as a Platinum Sponsor! We are happy to say that we will now be hosting the Digital Marketing and Analytics special interest group (SIG) once a month. This SIG allows for an open discussion with fellow AMA members on how analytical thinking can inform the marketing process,

Posted in General

We’re Growing!

Method Savvy is growing! Over the past few months, we have added several new savvy marketers to the team. Head over to the team page and meet our newest members! Not so fast though, our growing doesn’t stop there. We will soon be welcoming a Director of Digital Advertising, Digital Design Intern, and a Content & Social Media Marketing Intern to

Posted in General

The Best Social Media Apps for Business

Building on our previous post we now look at another question from the “Top 5 questions social media marketers want answered” article. “What are the best social management tools?”   As social interactions and the number of social networks continue to grow, having a trustworthy social media management app is crucial. We break down the free versions of two popular social

Posted in Business, General, Marketing, Social Media

Social Media Strategy on your terms, from the 1st like to the 10Kth Follower

Kicking off the first post in our five part series, answering the “Top 5 questions social media marketers want answered,” we take a look at this elusive planning of a social media strategy. Lots of companies talk about social media and 97% of marketers surveyed are using social media, but success in this marketing channel takes more than setting up

Posted in Blog, Marketing, Social Media

5 Mobile Marketing Best Practices

The growth in popularity of smartphones and tablets has evolved mobile marketing into an increasingly extensive (and lucrative) channel. As mobile marketing continues to grow in prominence and frequency of usage, it will inevitably play an increasingly large role in the marketing strategies of businesses, large and small. To help you incorporate mobile marketing into your business, here are five

Posted in General, Marketing Tagged with: , ,

Google changes the rules of SEO, once again with Penguin 2.0

Google did it again, and this time they’re calling it Penguin 2.0. As the leading source of valuable information for everyday Internet users, Google must ensure their search results display legitimate and relevant information. To do this, they’re constantly tweaking their definition of high-quality websites, while sending businesses invested in SEO marketing scrambling to adjust accordingly. Quality websites are rewarded

Posted in SEO Tagged with: , ,

Rich Snippets & Microdata: Adding Context to Search Engine Results

Rich snippets have become a hot topic in the Internet marketing / SEO world as of late. So what are they? A rich snippet is a preview of the page that appears under the search result. It impacts your organic search results by providing a better sense of the content on the page to users. Through a rich snippet, users

Posted in SEO

We’ve Moved!

As of January 4th, we have a bright, new office for us to call home. It’s got a fantastic view of downtown Durham and even has wind turbines on the roof. Our new address is 502 Rigsbee Avenue, Suite 205, Durham, NC 27701. Stop by and say hello.   Image and building courtesy of BuildSense | Studio B Architecture.      

Posted in Blog, General

80% of CEOs Don’t Trust Marketers. Here’s Why & What To Do About It.

In July 2012, The Fournaise Marketing Group released an interesting, if admittedly sad, statement on business unit alignment. For their 2012 Global Marketing Effectiveness Program Report, they interviewed more than 1,200 CEOs from across the globe and found that a staggering 80% “… admit they do not really trust and are not very impressed by the work done by marketers.”

Posted in General

Happy Halloween from Method Savvy

Happy Halloween! What happens when you cross the site retargeting advertising buying strategy with our Leads Are Easy Customers Are Hard webinar series and zombies? You get Happy Halloween wishes from Method Savvy.

Posted in General

Method Savvy to Speak on Effective Marketing Analytics

Hello again, folks. We are pleased to announce that Jake Finkelstein is speaking at the Triangle Chapter of American Marketing Association October Training Camp on Thursday, October 18th. During the session on “Effective Marketing Analytics,”  Jake will join other marketing professionals in a panel discussion of marketing measurement strategies, particularly for digital media. Triangle AMA President and 4 Action Marketing

Posted in Blog, Business, Marketing

Announcing: “Leads Are Easy, Customers Are Hard” Webinar Series

Successful companies are well-oiled lead generation machines. Yet, with 79% of marketing produced leads never advancing from prospect to buyer, the expense and difficulty of acquiring customers continues to rise. Mark your calendars: Method Savvy and actionCOACH have joined forces to bring you a two-part webinar series. We’ll explore how clarity of purpose and data-driven marketing eliminate budgetary waste while

Posted in General

We’re Growing! Ty Gwennap & Gwynne Murphy Join Method Savvy

As an agency, you’re only as good your team … and boy, oh boy have we gotten good. Ladies and gentleman, we’re thrilled to announce Gwynne Murphy and Ty Gwennap as the newest additions to the Method Savvy team. Gwynne is our newest Account Manager, serving as the day-to-day liaison between the agency’s account team and clients. When not keeping

Posted in Blog, Business

Method Savvy Named Agency of Record for Altrius

Altrius + Method Savvy We’re excited to announce that Altrius, a wealth management and financial advisor firm, has selected Method Savvy to lead their marketing, advertising and lead generation efforts. We’ll let the below press release do all the talking, but if you’d like to know more please contact us for details. Press Release Durham, NC., May 31, 2012. –

Posted in Blog, General, Marketing

Does It Matter What Time Of Day You Post To Twitter?

The other day Heather Pownall from Southern Energy asked me about a tweet I recently shared on Twitter: RT @CMBlog: the Q is not what’s the best time of day to tweet- Q is does the time & date matter. BOOM! @webby2001 #soslam — Devin Kelley (@DevinPK10) April 27, 2012 I would actually add one more question to the process:

Posted in Blog, Social Media

Reviving Stagnant Sales Leads: A 10 Minute Webinar on April 19th at 11am

Remember that friendly fellow who you met in the coffee line before that conference started last fall who went from bleary-eyed to wide awake when you started tell him about your company? You got back to the office, sent a excited follow up, got no response, and there he sits. Now he doesn’t remember you. Join Method Savvy Thursday April 19th

Posted in Business, General, Marketing

Can NewsJacking The Real-Time Web Help Cure Cancer?

Real-Time + Content = Donations For Cancer Research We’re running an experiment. We’re testing to see if by leveraging the power of the real-time web, social media and content sharing you can raise a significant amount of funds and awareness for a great cause. See, we’re working with Martin Smith, Atlantic BT and ClearSketch to donate $0.03 to the Duke

Posted in Business, Social Media

The Constant Flow Of Marketing Data Is A False Sense Of Security

We spend a lot of time talking to clients about the data generated by advertising and marketing campaigns. We talk about what they should be measuring, the best ways to measure it and what to do with it once its all collected. More and more we’re hearing a common refrain – “we’re drowning in data.” The Difference Between Marketing Data

Posted in Advertising, Blog, Business, Marketing

To Understand Marketing Campaign Value Look Beyond Web Analytics

A few months back our North Carolina neighbors, Newfangled Web Developers, asked an interesting marketing related question on their blog: What Is A Content Strategy Worth? In the post, Newfangled’s President Mark O’Brien writes… “I was meeting with an agency partner in Chicago a few months ago. We were in an all-day planning session for a suite of new sites we’re

Posted in Advertising, Blog, General, Marketing

5 Easy Ways To Measure The ROI Of Your Offline Advertising Investments

Advertising ROI Doesn’t Have To Be Difficult To Measure   There’s little argument that measuring advertising’s direct return on investment is a lot easier with digital than it is with traditional. Sure, most traditional advertising vehicles will provide you with access to reach and frequency numbers; but too many traditional campaigns fall into the measurement trap of using a linear

Posted in Advertising, Business, Marketing

Marketing on Facebook? It’s Time To Move Past The Wall.

During this year’s f8 developer conference, Facebook announced that it’s making some big changes. In the continuing evolution of the world’s largest social network (now counting 800+ million registered users), Facebook is expanding its big data play by making it easier than ever for users to share all of their likes, wants, thoughts and social interactions. I’ll let others go

Posted in Blog, Business, Social Media

Lessons In The Art Of Breaking Bad News (Netflix Edition)

In case you haven’t heard the news yet, Netlix is spinning off its DVD-by-mail business under the new brand name Qwikster. Following a poorly handled announcement of a price increase a few months back that separated the video streaming and DVD-rental fee structure, Reed Hastings – Netflix’s CEO – has decided to double-down on Netflix as a streaming movie service:

Posted in Business, General, Marketing

When Everyone Does Content Marketing, How Do You Stand Out?

There’s no arguing that content marketing is a hot topic these days. In fact, according to the Top Rank Blog every 60 seconds: 1,500 blog post, 20,000 Tumbler posts, 600+ YouTube videos and 79,000+ Flickr images are posted to the web… and that’s not even counting the hundreds of thousands of tweets and Facebook status updates made every minute. Businesses (both B2B and B2C) have largely

Posted in Blog, Business, Marketing, SEO

Everyone, Meet Devin Kelley. Method Savvy’s New Director of Client Services

It’s always exciting when your company is growing, but it’s especially great when you have the opportunity to add a smart, accomplished and all-around good person to the team. And that’s exactly what we have the opportunity to announce today. Everyone, meet Devin Kelley – Method savvy’s new Director of Client Services. In his senior role at Method Savvy, Devin

Posted in Blog, Business

A (Short) Practical Guide to Using Content Marketing for Lead Generation

There’s a lot of buzz these days about inbound marketing as a lead generation strategy. Whereas traditional advertising is a “push” technique – that is you rent an existing medium (e.g. newspaper, television time, website space) to advertise and drive traffic to your business – inbound marketing uses the advantages of the Internet to “pull” people to your website organically.

Posted in Marketing, Sales, Social Media

Is Blogging Really A Good Lead Generation Strategy?

Yesterday I met with the principles of a professional services company to discuss their lead generation strategy. Like most successful organizations in their industry they have a multifaceted new business program that leverages professional selling, paid advertising and earned media. For several months now I’ve been encouraging them to expand their lead generation efforts to include content marketing, with a

Posted in Blog, Business, Marketing, SEO, Social Media

5 Pay Per Click Advertising Principles Every Business Should Know

For the unfamiliar, Pay Per Click Advertising (point to Services URL on Method Savvy) can be a strange discipline. Part art, part science, PPC is a nuanced marketing activity that if executed correct can generate a significant amount of website traffic, new leads and sales. However if your company doesn’t have experience with PPC, or even worse has had a

Posted in Business, Marketing, Pay Per Click

Brand Storytelling As Easy As X + Y = Z

What role does storytelling play in marketing and advertising? It’s a fair question and hardly a new one. A quick web search reveals piles of opinions, articles and studies that demonstrate not only how powerful storytelling can be, but how applicable it is to brands looking to enhance awareness and customer loyalty. I actually had a meeting last week where I

Posted in Blog, Business, Marketing

How To Build An Insanely Effective Marketing Team

This may not come as a surprise to some of you, but many CEOs think marketers are too “fluffy,” “artsy,” and generally lack business credibility. In fact, according to a new survey from The Fournaise Marketing Group CEOs think marketers: Often ask for bigger budgets, but can’t justify the increased spend by demonstrating how much additional business will be generated

Posted in Advertising, Business, Marketing

The startup software-as-a-service company sought to raise awareness for its service among college students at campuses across the country. We helped them plan and execute a national publicity stunt. Contact Us to Learn More. The Challenge Elevate brand awareness for Increase website traffic and user registrations. Create a dynamic media story to support featured public relations coverage. The Solution

Posted in Work Portfolio


The world’s largest association representing accounting professionals sought a partner to build a community discussion regarding industry relevant topics and issues. We helped them create and maintain an engaged conversation among their membership. Contact Us to Learn More. The Challenge Help the AICPA collect and analyze membership thoughts, opinions and insights regarding the future of the CPA profession. Establish, monitor

Posted in Work Portfolio


The SAS owned data quality and data management company sought to improve their online lead generation activities. We helped them optimize their Pay Per Click advertising and Search Engine Optimization programs for increased demand at lower costs. Contact Us to Learn More. The Challenge Revitalize DataFlux’s ongoing web-based lead generation activities. Provide up-to-date guidance and best practices to the web team on

Posted in Work Portfolio


The international automotive company sought to engage consumers in a unique manner. We helped them build and deploy a mobile web strategy that utilizes QR codes to blend traditional and digital communications. Contact Us to Learn More. The Challenge Help Toyota explore how QR codes can be blended with mobile marketing to increase consumer discussion of, and brand loyalty for, Toyota

Posted in Work Portfolio

Dollar Tree

The country’s largest single price point retailer and their advertising agency, Burkhead Brand Group, needed a practical social media strategy. We helped them build a daily conversation with over 65,000 customers in 12 months. Contact Us to Learn More. The Challenge Introduce the country’s largest single price point retailer to the social web. Build an audience of customers that can

Posted in Work Portfolio

Remarketing: What Is It And Should Your Business Use It?

There’s an old adage in advertising that a prospect needs to see your ad 7 times before they’ll buy (although the exact number is up for argument). What if you could run ads that are only displayed to users that have previously visited your website? Well, you can and its called Remarketing. Remarketing: What Is It? Remarketing is an advertising strategy

Posted in Advertising, Business, Marketing

AHHH! Repeat After Me: If You Can’t Measure Social Media, You Can’t Manage It

Maybe it’s the data-driven marketer in me, but if you want to make my blood boil argue that trying to measure return on investment on an advertising or marketing tactic is a waste of time. Warning: rant to start in 3… 2… 1… One of the many blogs in my RSS reader is Marketing Pilgrim. It’s a great blog staffed

Posted in Blog, Business, Social Media

Video SEO Pro Tips

Earlier this week I had the pleasure of attending a killer talk about Video SEO by Greg Ng. For those of you unfamiliar with Greg  he runs a fantastic web video series about frozen food called Freezeburns (among staying busy with other things). Greg dropped some serious knowledge in the span of an hour about how business can use video

Posted in SEO, Video

How To Waste Money on Pay Per Click Advertising

I love pay per click advertising (Wikipedia definition). I’m addicted to setting up campaigns and watching the nearly instant response as users click and convert. I find that its not only a fantastic way to quickly test brand positioning copy, calls to action and specific product offers, but if done right – like all direct response advertising – PPC can

Posted in Pay Per Click

7 Simple Ways To Improve Your Social Media ROI

For many, social media remains a curious space. There’s clearly a lot of excitement and energy happening online, but it isn’t always immediately clear how to best channel it to benefit your company and customers. As this is a regular question that comes up in our conversation with businesses (of all shapes and sizes) I wanted to take a minute

Posted in Blog, Business, Social Media

How (and Why) To Optimize Your Website For Bing

According to a new Experian Hitwise report Bing now powers a full 30.01% of searches as of March 2011. This reduces Google’s lead by 3%, to a still rather impressive 64.42% of all searches on the web. Good for Microsoft, but how does this impact you and your business? 1) the way your customers are searching is changing and 2)

Posted in Business, SEO

6 Tips for Using Events To Build Your Brand & Generate Leads

Our job can be a lot of fun sometimes. For instance, a little over a week we had the pleasure of helping a great software as a service company called host publicity stunts on 50+ college campuses across the United States. Called the Nearly Naked Group Run (yes, really) the “fun run” invited students to strip down to

Posted in Blog, Marketing

4 Critical Lead Generation Metrics

Running a lead generation campaign without tracking the right metrics is a bit like driving at night without your headlights on. You very well may know the route home, but you’re just as likely to end up parked on your front lawn as you are in your driveway. In my travels I’ve learned that there are numerous helpful metrics to

Posted in Business, Marketing, Sales

A Test Driven Model for Marketing Success

There’s a concept, popularized in a 2004 book by Barry Schwatrz, called the Paradox of Choice (Wikipedia / video). The argument goes something like this: capitalism is great because its brought consumers a wide range of autonomy and options. However this same array of choice has increased anxiety and, in many situations, produced the inability to make a decision at

Posted in Business, Marketing, Sales

Mark Cuban’s 7 Rules of Entrepreneurship

Yesterday at the American Tobacco Campus LocalTechWire hosted a networking luncheon, panel discussion and Q&A headlined by non-other than Dallas Mavericks’ owner and dotcom billionaire Mark Cuban. One of the more interesting parts of the gathering was @mcuban’s keynote that broke down his 7 rules of entrepreneurship.

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A Beginner’s Guide to Marketing Strategy

For all of you first time marketers out there, let’s take a look at 7 key marketing strategy questions that need answering before you roll out a campaign to the masses.

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4 Lessons You Can Learn from the Brilliant Old Spice Guy Campaign

If you’re at all interested in marketing or social media you’ve undoubted seen the Old Spice Guy social media / advertising campaign that has been running this week. Created by Proctor & Gamble’s advertising agency Wieden + Kennedy the campaign finds the Old Spice Guy, played by actor Isaiah Mustafa, responding to tweets, Facebook posts and Youtube comments with hilarious

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The Coming Wave of Shared Brand Experience

I believe that the marketing paradigm is shifting and we’re now entering a new stage of shared brand experience.

Posted in Blog

New Business = Show Business

Take a page from the entertainment business and add some showmanship to your sales and marketing activities. Not only will it help you win big, but you may just have some fun too.

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Social Media Marketing: Just Because You Can Doesn’t Mean You Should

Shhh… I have a secret: social media marketing may not be a wise investment for your business.

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Non-Profit Marketing Webinar on 6/3/10

Method Savvy has partnered with Results Technologies Solutions to host a webinar on how non-profits can effectively market their organization, enhance exposure and potentially reach new funders. The webinar is scheduled for 6/3/10 at 3pm ET.

Posted in Blog

Snap Judgement on Twitter’s Promoted Tweet Advertising

Twitter recently announced it’s first monetization strategy, an advertising platform that they’re calling Promoted Tweets. Only time will tell if they have a winning formula, but for now I’m not impressed.

Posted in Advertising, Blog

Events I’m Attending in April 2010

Events and conferences tend to be a mixed bag for a lot of us. While some events can be a fantastic opportunity to meet like-minded professionals – or even better, prospective customers – others will leave you kicking yourself for having wasted time that’s always in short supply. To try to make life a little bit easier for my peers

Posted in Blog

The Most Important Word in Business

I spend a lot of time working with growth stage businesses and its extremely difficult if not impossible tackle everything that needs to be done when you have a small team and limited resources. Some businesses will spend their time thinking of better ways to build the mousetrap. Or will seek advice from consultants (*coughcoughMEcoughcough*). However I often feel that many entrepreneurs really just need to be told that they’re doing well and to keep plugging away.

Posted in Blog

The New Opportunity for Agencies

The agency business is not for the weak of heart. But for every struggle there’s opportunity; and for those agencies willing to shift their perspective now is a great time to win new business.

Posted in Blog

A Million Tiny Actions

Achievements are rarely the result of a singular event. It takes a million tiny actions accumulated over the lifetime of a business to reach the heights of true success. Every conversation, every person trusted and every promise made becomes part of the foundation that allows your organization to rise. Not only does this require us to be mindful of our reputation, but it reminds us to always stay in motion no matter how insane the world can sometimes be.

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It’s all about the people

Want to create a long lasting and profitable relationship with a client? Help them solve a problem. It’s just that simple. Don’t start out by worrying about how many features your product has, how much your service costs or even how your stack up against a competitors. If you can help someone… truly help them… you’ll make money. I’m reminded

Posted in Blog

Ignore the hype, cold calling isn’t dead

Anyone who is even tangentially involved with business-to-business sales understands that building and maintaining trust is paramount to booking new business. For better or worse, people hire other people they like. I don’t care if you have the best product in the world; if you’re a jerk you don’t have a shot in hell in getting that deal. So why

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