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Can NewsJacking The Real-Time Web Help Cure Cancer?

Real-Time + Content = Donations For Cancer Research

We’re running an experiment. We’re testing to see if by leveraging the power of the real-time web, social media and content sharing you can raise a significant amount of funds and awareness for a great cause. See, we’re working with Martin Smith, Atlantic BT and ClearSketch to donate $0.03 to the Duke Cancer Institute for every tweet, Facebook share, Google+ share, blog post or other social mention using the hashtags #MartinsRide or #ABTMEETUP. Pretty cool, huh?





Martin Smith Rides Again

Who the heck is Martin Smith? Well, he’s the Director of Marketing at Atlantic BT and a cancer survivor. Back in 2010 Martin rode his bicycle across the United States and in the process raised over $26,000 for the Duke Cancer Institute. This time around, instead of riding across the country he’s curating content and energizing the social media community behind this great cause.

2.21.12 Event At Atlantic BT

Martin will be leading a discussion about the real time web, Newsjacking and how these trends collide and intersect with the Mobile First and Social Media Marketing trends to change Internet marketing, online branding and effective go to market strategies. The event is taking place on Tuesday February 21st, 6:15pm, at Atlantic BT. We’ll have free pizza, prizes (even a scooter to giveaway) and a killer crowd.

Live in/near Raleigh and want to be there in person? RSVP at or on Facebook. Can’t be there in the flesh? That’s OK, we have you covered. We’ll live stream the event too!

Hope to see you there!

Posted in Business, Social Media