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Advertising Specialist

Method Savvy, a full-service marketing agency that makes marketing useful through data-driven strategies, seeks a talented Advertising Specialist to join our team on a full-time basis.

Description

The Advertising Specialist is a self-motivated analytical thinker who is responsible for day-to-day management and optimization of client advertising campaigns. Overseeing implementation, testing and measurement, the Advertising Specialist works with the Digital Advertising Team and appropriate agency teams to deliver best-in-class integrated media solutions for our clients.

Primary Duties & Responsibilities

  • Assist with the research and creation of media plans that are strategically appropriate and aligned to client objectives.
  • Build, deploy and optimize search engine marketing campaigns in Google AdWords, Bing Ads and related advertising networks.
  • Build, deploy and optimize social media advertising campaigns on Facebook, Twitter, Pinterest and other social media advertising networks.
  • Trend-spotting using data gathered from digital analytics reporting tools and client data sets.
  • Manage testing and media optimization initiatives.
  • Assist in the set up and operations of advertising campaign tracking and analytics.
  • Proactively contribute ideas to improve campaign performance and maximize ROI.
  • Prepare and review campaign performance reports.
  • Assist in fielding technical or informational requests related to campaign performance or advertising platform capabilities.

Qualifications

The Advertising Specialist is a detail oriented problem solver who is energized by surfacing insights from raw data and optimizing for improved outcomes. With hands-on digital advertising experience, the Advertising Specialist isn’t afraid to tackle complex challenges in a fast-paced, client-driven environment.

Additional requirements include:

  • Demonstrated experience in a digital media agency or advertising department.
  • An extraordinarily high attention to detail.
  • A working knowledge of Google AdWords and Bing Ads platforms.
  • Adept at working within a team and partnering across teams.
  • Experience using digital analytics platforms (Google Analytics, Adobe, etc.)
  • Demonstrated problem solving and quantitative skills.
  • Cool, calm, collected and collaborative.
  • Proficient in Excel.

Compensation

Located in the heart of downtown Durham, NC, our close-knit team enjoys a collaborative work environment that highly regards critical thinking, creativity and accountability. We offer employees:

  • A competitive salary.
  • Free Health and Dental benefits.
  • 401(k) retirement benefits.
  • Short and long-term disability insurance.
  • Life insurance.
  • Flexible work schedule.
  • Unlimited, take it when you need it, vacation.
  • Casual dress code.
  • A spacious office complete with a foosball table and video games.
  • A fully-stocked kitchen that includes a built-in bar.
  • Laptop and second monitor.

Apply: submit your resume and cover letter through our online application.

Please know that we receive a lot of resumes and will not be able to respond to all applicants. Thanks for your patience and understanding.

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Marketing Internship

Method Savvy is a full-service marketing agency that uses data-driven processes to help growth-stage and enterprise businesses efficiently acquire and retain customers. Located in the heart of downtown Durham, NC, our close-knit team enjoys a collaborative work environment that values critical thinking, creativity and accountability. We offer employees a competitive salary, flexible work schedule and a spacious office complete with a foosball table, video games and a fully-stocked kitchen.

About the Program

Method Savvy seeks enthusiastic and hard-working interns to work along side our growing team to develop and deploy data-driven marketing and advertising programs. Interns will have the opportunity to grow online visibility and help build valuable marketing engines that increase website traffic and sales for a wide range of brands. During the course of the internship, you will gain an understanding of integrated digital marketing and its role in driving brand awareness, website traffic and sales.

The Method Savvy internship program is offered three times a year to allow full-time undergraduate or graduate students a peek inside a data-driven marketing agency. Interns are assigned to projects where they can apply their existing skills and learn new ones through real-world experience with actual clients. Internship offerings vary by agency need as well as semester but may include: Client Services, Account Management, Project Management, Marketing Technology, Insights and Analytics, Digital Advertising and Interactive Production.

Specific responsibilities include:

  • Support client priorities and project tasks
  • Participate in brainstorm sessions
  • Research
  • Draft documents, recaps, and copy for marketing assets
  • Attend internal team meetings
  • Contribute to long and short-term client and agency projects

About You

You have a strong entrepreneurial spirit with a hunger to learn everything you can about data-driven marketing. You enjoy being part of a close-knit team, but retain a willingness to think critically and work independently. You’re not afraid to take chances and are comfortable in failing, dusting yourself off and trying again. Above all, you’re passionate online marketing and have the desire to learn as much about the subject as possible.

Key qualifications include:

  • Friendly and a good listener
  • Creative and innovative spirit
  • Strong writer
  • Excellent communication skills
  • Proficient with PowerPoint & Keynote
  • Comfortable in a fast-paced, entrepreneurial environment
  • Some job experience (not necessarily relevant)

Bonus points if you also have:

  • Familiarity with WordPress CMS
  • Know the basics of SEO
  • Are a decent graphic designer
  • Have good taste in music

Compensation

College credit and real-world experience at a fast growing organization.

Additional Details

The Method Savvy Internship Program is offered during the Spring, Summer and Fall semesters of the academic year. We require a minimum of 12-15 hours per week in our Durham, North Carolina office for interns. The specific working hours are negotiable, but must significantly overlap with office working hours. The internships are unpaid and available to full-time students only.

To apply, please email internship@methodsavvy.com with:

  • Your resume and/or a link to your LinkedIn profile
  • Two writing examples
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