Case Studies

Going Beyond Your Goals. And Your Expectations.

Clients come to us for results — that move the needle, exceed business goals and ones they’ll be proud to take to the C-suite. The data driving our decision-making allows us to be accountable to those results. Here are a few examples:

Jerry’s Artarama

The second largest art supply store in the U.S., Jerry’s e-commerce site had faced integration issues, scattered messaging and sub-optimal results due to partnerships with various marketing vendors. We strategically integrated Jerry’s best marketing channels to focus on customer lifecycle over direct response to drive efficiency and revenue.

  • Increased overall revenue 33% YOY
  • Increased email revenue 51% YOY
  • Decreased cost per acquisition 27% YOY

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AvidXchange

A leading bill payment automation company, AvidXchange needed to optimize their landing page design and conversion rate due to lead quality challenges, high cost per lead and an unsatisfactory user experience. To optimize the bottom of the funnel, we conducted A/B split tests to improve landing page aesthetics, user experience and conversions.

  • Conversion rate increased 986% YOY
  • Cost per lead decreased 79% YOY
  • Lead volume increased 450% YOY

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Marketing Automation

While marketing automation does “automate” online marketing programs, often times traditional marketing best practices like brand consistency and consumer centricity get lost in the shuffle. To develop highly converting, truly automated marketing programs using platforms like Marketo, Eloqua, Pardot and Hubspot, we’ve worked with clients to build initiatives like:

  • Tradeshow Support Program
  • Email Workflow Program
  • Lead Scoring Model
  • Landing Page Testing Program

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