Blog Archives

Method Savvy Receives Second Award for Branded Online Video

Method Savvy, receives a bronze American Advertising Award for the branded online video, Getting to Work at Valencell, created for our client, Valencell. Since its creation, the American Advertising Awards (formerly the ADDYs) has been the advertising industry’s largest and most representative competition, attracting more than 40,000 entries each year. It’s mission: To recognize and reward the creative spirit of

Posted in Advertising, Award, Blog, Featured, Marketing, Video Tagged with: , ,

Method Savvy Named a Premier Google Partner

Earlier this year, Method Savvy was awarded the status of Premier Google Partner, a new tier of designation reserved for only the highest performing marketers totaling just a few hundred organizations in the entire U.S. The badge indicates that we are recognized as a leading agency for developing and maintaining successful online advertising campaigns for businesses. Evan Levy, our Director of

Posted in Advertising, Blog, Business, Digital Advertising Tagged with: , ,

Method Savvy Wins Silver Stevie Award

Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of

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Method Savvy Receives 2014 MarCom Award

We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far

Posted in Advertising, Marketing, Uncategorized Tagged with: , , ,

Cliff Notes Version of Top Marketing Automation Platforms

Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the

Posted in Advertising, Featured, General, Marketing

Our October SIG: Nerf Gun-Based Landing Page Testing & Best Practices

Let’s face it, basic landing pages simply aren’t e’nerf nowadays. For October’s AMA Digital Marketing SIG we’ll walk through best practices for landing page testing with live data acquired through the use of nerf guns. For those of you who haven’t been to our office recently, our team has become quite a fan of these toys. Landing page testing best

Posted in Advertising, Marketing Tagged with: ,

Aligning Business Goals & Skills with the Right Email Service Provider

At the end of the day, email-marketing vendors are running a business. Meaning, their incentives may not exactly align with the business goals of their clients.  So you need to make sure you are getting the most out of the services you are paying for align well with your skills and business goals to get the best ROI. How do

Posted in Advertising, Marketing, Sales Tagged with: , ,

E-Commerce Email Marketing: Preventing Bottlenecks

In order to effectively drive sales through email marketing, you need your customer to open, click, and buy. Sounds simple, right? Though these 3 steps may sound simple, these are 3 areas in which bottlenecks can occur, not just 1. When it comes to email marketing, when there is a bottleneck in one step, the steps following are completely negated.

Posted in Advertising, Marketing Tagged with: , ,

The Constant Flow Of Marketing Data Is A False Sense Of Security

We spend a lot of time talking to clients about the data generated by advertising and marketing campaigns. We talk about what they should be measuring, the best ways to measure it and what to do with it once its all collected. More and more we’re hearing a common refrain – “we’re drowning in data.” The Difference Between Marketing Data

Posted in Advertising, Blog, Business, Marketing

To Understand Marketing Campaign Value Look Beyond Web Analytics

A few months back our North Carolina neighbors, Newfangled Web Developers, asked an interesting marketing related question on their blog: What Is A Content Strategy Worth? In the post, Newfangled’s President Mark O’Brien writes… “I was meeting with an agency partner in Chicago a few months ago. We were in an all-day planning session for a suite of new sites we’re

Posted in Advertising, Blog, General, Marketing

5 Easy Ways To Measure The ROI Of Your Offline Advertising Investments

Advertising ROI Doesn’t Have To Be Difficult To Measure   There’s little argument that measuring advertising’s direct return on investment is a lot easier with digital than it is with traditional. Sure, most traditional advertising vehicles will provide you with access to reach and frequency numbers; but too many traditional campaigns fall into the measurement trap of using a linear

Posted in Advertising, Business, Marketing

How To Build An Insanely Effective Marketing Team

This may not come as a surprise to some of you, but many CEOs think marketers are too “fluffy,” “artsy,” and generally lack business credibility. In fact, according to a new survey from The Fournaise Marketing Group CEOs think marketers: Often ask for bigger budgets, but can’t justify the increased spend by demonstrating how much additional business will be generated

Posted in Advertising, Business, Marketing

Remarketing: What Is It And Should Your Business Use It?

There’s an old adage in advertising that a prospect needs to see your ad 7 times before they’ll buy (although the exact number is up for argument). What if you could run ads that are only displayed to users that have previously visited your website? Well, you can and its called Remarketing. Remarketing: What Is It? Remarketing is an advertising strategy

Posted in Advertising, Business, Marketing

Snap Judgement on Twitter’s Promoted Tweet Advertising

Twitter recently announced it’s first monetization strategy, an advertising platform that they’re calling Promoted Tweets. Only time will tell if they have a winning formula, but for now I’m not impressed.

Posted in Advertising, Blog

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