Blog Archives

From the Desk of: Evan Levy, Director of Advertising

There is no average day for Evan Levy. As Director of Advertising, Evan is the start-to-finish owner and point person for the agency’s advertising initiatives. Evan oversees and executes on media strategy, media planning, campaign management and advanced reporting. He thrives in data – establishing architecture and building advanced custom reports that foster transparency and surface insights. We’ve asked Evan 5 questions to

Posted in Blog, Digital Advertising Tagged with: , ,

From the Desk of: Ruth Gierisch, Project Manager

Meet Ruth. With 16+ years of advertising sales and marketing experience at INDY Week, she was able to fine tune her strategic communication and relationship building skills. Her ability to multi-task and fierce dedication to a job well done has made her a huge asset to Method Savvy’s Project Management team. Ruth has a wicked sense of humor and is also the mother

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From the Desk of: Dena Konkel, Marketing Communications Manager

Method Savvy is thrilled to welcome Dena Konkel as Marketing Communications Manager. With over 10 years of experience in marketing communications strategy, Dena manages the agency’s inbound marketing, content creation, and social media initiatives. She has a passion for storytelling and assists clients in proactively developing unique, valuable and engaging content. To give you a little more insight into Dena’s

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Join Method Savvy for an Internet Summit Escape at Whiskey Kitchen

We all love Internet Summit and the buzz it brings, but how long can you sit in windowless rooms? Take a break and have a drink with us down the block. Method Savvy invites you to join us for an Internet Summit Escape. The bar + snacks open at 2:45 PM, just down the block, at the newly opened Whiskey

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From the Desk of: Sam Poley, VP of Marketing Operations at Method Savvy

Intro Gif

Method Savvy is thrilled to welcome Sam Poley as VP of Marketing Operations to the team. Sam’s vast knowledge in marketing, communications, and organizational structure will serve to deepen the foundation of the team. His day-to-day responsibilities at Method Savvy include ensuring work is flowing in the most efficient way to benefit our clients, maintaining and strengthening internal growth, and

Posted in Blog, Business, General Tagged with: , , ,

Google Partners Connect Event at Method Savvy

Always wanted to join one of our AMA Digital Marketing & Analytic SIGs but just can’t make it work with your schedule? Do you get giddy talking about mobile marketing? Are you into free lunch, swag, and networking with local marketing decision makers?   Based on our Premier Google Partner status, we have been selected to host a Google lunch

Posted in Blog, Business, Marketing Tagged with: , , ,

Method Savvy Named a Premier Google Partner

Premier Google Partner with Specializations

Earlier this year, Method Savvy was awarded the status of Premier Google Partner, a new tier of designation reserved for only the highest performing marketers totaling just a few hundred organizations in the entire U.S. The badge indicates that we are recognized as a leading agency for developing and maintaining successful online advertising campaigns for businesses. Evan Levy, our Director of

Posted in Advertising, Blog, Business, Digital Advertising Tagged with: , ,

From the Desk of: Method Savvy CEO Jake Finkelstein

When you walk into Jake Finkelstein’s office you can tell the guy has seen and done some stuff — some amazing stuff. You aren’t given signed electric guitars for standing on the sidelines. Read on for an inside look into the office of Method Savvy’s CEO and learn what makes our entrepreneurial leader tick. What aspect of your workspace is the

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Method Savvy Wins Silver Stevie Award

Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of

Posted in Advertising, Blog, Business, Featured, Marketing Tagged with:

The Super Bowl, Jon Stewart and…Your Content?

If we break down content marketing into its simplest forms, it boils down to saying something smart or saying something memorable. Or brains vs. personality. There’s no right or wrong answer here; but perhaps the difference between these two forms of content marketing is best articulated through real-life examples (and not to mention more fun). We’ve broken down the subject

Posted in Blog, Marketing Tagged with: , ,

The Google Analytics Homepage is Useless

The Google Analytics homepage is useless. There, we said it. Many marketers are quick to assume that the metrics you see on the homepage are “what you see is what you get.” When in fact, Google Analytics is a tool, and the insights you get out are only as good as what you put in. Let’s dive into what you

Posted in Blog, Marketing, SEO Tagged with: ,

Let Vine Inform Your Content Marketing

If you haven’t heard of Vine by now, you are lagging behind in the social media world. Since its launch in January 2013, Vine’s 6-second, endlessly looping videos have taken the world by storm. The reason Vine is important is not because it’s merely a 6-second video, but because it forces users to be succinct and original. Many marketers today

Posted in Blog, General, Marketing, Video Tagged with: , ,

Social Media Strategy on your terms, from the 1st like to the 10Kth Follower

Kicking off the first post in our five part series, answering the “Top 5 questions social media marketers want answered,” we take a look at this elusive planning of a social media strategy. Lots of companies talk about social media and 97% of marketers surveyed are using social media, but success in this marketing channel takes more than setting up

Posted in Blog, Marketing, Social Media

We’ve Moved!

As of January 4th, we have a bright, new office for us to call home. It’s got a fantastic view of downtown Durham and even has wind turbines on the roof. Our new address is 502 Rigsbee Avenue, Suite 205, Durham, NC 27701. Stop by and say hello.   Image and building courtesy of BuildSense | Studio B Architecture.      

Posted in Blog, General

Method Savvy to Speak on Effective Marketing Analytics

Hello again, folks. We are pleased to announce that Jake Finkelstein is speaking at the Triangle Chapter of American Marketing Association October Training Camp on Thursday, October 18th. During the session on “Effective Marketing Analytics,”  Jake will join other marketing professionals in a panel discussion of marketing measurement strategies, particularly for digital media. Triangle AMA President and 4 Action Marketing

Posted in Blog, Business, Marketing

We’re Growing! Ty Gwennap & Gwynne Murphy Join Method Savvy

As an agency, you’re only as good your team … and boy, oh boy have we gotten good. Ladies and gentleman, we’re thrilled to announce Gwynne Murphy and Ty Gwennap as the newest additions to the Method Savvy team. Gwynne is our newest Account Manager, serving as the day-to-day liaison between the agency’s account team and clients. When not keeping

Posted in Blog, Business

Method Savvy Named Agency of Record for Altrius

Altrius + Method Savvy We’re excited to announce that Altrius, a wealth management and financial advisor firm, has selected Method Savvy to lead their marketing, advertising and lead generation efforts. We’ll let the below press release do all the talking, but if you’d like to know more please contact us for details. Press Release Durham, NC., May 31, 2012. –

Posted in Blog, General, Marketing

Does It Matter What Time Of Day You Post To Twitter?

The other day Heather Pownall from Southern Energy asked me about a tweet I recently shared on Twitter: RT @CMBlog: the Q is not what’s the best time of day to tweet- Q is does the time & date matter. BOOM! @webby2001 #soslam — Devin Kelley (@DevinPK10) April 27, 2012 I would actually add one more question to the process:

Posted in Blog, Social Media

The Constant Flow Of Marketing Data Is A False Sense Of Security

We spend a lot of time talking to clients about the data generated by advertising and marketing campaigns. We talk about what they should be measuring, the best ways to measure it and what to do with it once its all collected. More and more we’re hearing a common refrain – “we’re drowning in data.” The Difference Between Marketing Data

Posted in Advertising, Blog, Business, Marketing

To Understand Marketing Campaign Value Look Beyond Web Analytics

A few months back our North Carolina neighbors, Newfangled Web Developers, asked an interesting marketing related question on their blog: What Is A Content Strategy Worth? In the post, Newfangled’s President Mark O’Brien writes… “I was meeting with an agency partner in Chicago a few months ago. We were in an all-day planning session for a suite of new sites we’re

Posted in Advertising, Blog, General, Marketing

Marketing on Facebook? It’s Time To Move Past The Wall.

During this year’s f8 developer conference, Facebook announced that it’s making some big changes. In the continuing evolution of the world’s largest social network (now counting 800+ million registered users), Facebook is expanding its big data play by making it easier than ever for users to share all of their likes, wants, thoughts and social interactions. I’ll let others go

Posted in Blog, Business, Social Media

When Everyone Does Content Marketing, How Do You Stand Out?

There’s no arguing that content marketing is a hot topic these days. In fact, according to the Top Rank Blog every 60 seconds: 1,500 blog post, 20,000 Tumbler posts, 600+ YouTube videos and 79,000+ Flickr images are posted to the web… and that’s not even counting the hundreds of thousands of tweets and Facebook status updates made every minute. Businesses (both B2B and B2C) have largely

Posted in Blog, Business, Marketing, SEO

Everyone, Meet Devin Kelley. Method Savvy’s New Director of Client Services

It’s always exciting when your company is growing, but it’s especially great when you have the opportunity to add a smart, accomplished and all-around good person to the team. And that’s exactly what we have the opportunity to announce today. Everyone, meet Devin Kelley – Method savvy’s new Director of Client Services. In his senior role at Method Savvy, Devin

Posted in Blog, Business

Is Blogging Really A Good Lead Generation Strategy?

Yesterday I met with the principles of a professional services company to discuss their lead generation strategy. Like most successful organizations in their industry they have a multifaceted new business program that leverages professional selling, paid advertising and earned media. For several months now I’ve been encouraging them to expand their lead generation efforts to include content marketing, with a

Posted in Blog, Business, Marketing, SEO, Social Media

Brand Storytelling As Easy As X + Y = Z

What role does storytelling play in marketing and advertising? It’s a fair question and hardly a new one. A quick web search reveals piles of opinions, articles and studies that demonstrate not only how powerful storytelling can be, but how applicable it is to brands looking to enhance awareness and customer loyalty. I actually had a meeting last week where I

Posted in Blog, Business, Marketing

AHHH! Repeat After Me: If You Can’t Measure Social Media, You Can’t Manage It

Maybe it’s the data-driven marketer in me, but if you want to make my blood boil argue that trying to measure return on investment on an advertising or marketing tactic is a waste of time. Warning: rant to start in 3… 2… 1… One of the many blogs in my RSS reader is Marketing Pilgrim. It’s a great blog staffed

Posted in Blog, Business, Social Media

7 Simple Ways To Improve Your Social Media ROI

For many, social media remains a curious space. There’s clearly a lot of excitement and energy happening online, but it isn’t always immediately clear how to best channel it to benefit your company and customers. As this is a regular question that comes up in our conversation with businesses (of all shapes and sizes) I wanted to take a minute

Posted in Blog, Business, Social Media

6 Tips for Using Events To Build Your Brand & Generate Leads

Our job can be a lot of fun sometimes. For instance, a little over a week we had the pleasure of helping a great software as a service company called Wiggio.com host publicity stunts on 50+ college campuses across the United States. Called the Wiggio.com Nearly Naked Group Run (yes, really) the “fun run” invited students to strip down to

Posted in Blog, Marketing

Mark Cuban’s 7 Rules of Entrepreneurship

Yesterday at the American Tobacco Campus LocalTechWire hosted a networking luncheon, panel discussion and Q&A headlined by non-other than Dallas Mavericks’ owner and dotcom billionaire Mark Cuban. One of the more interesting parts of the gathering was @mcuban’s keynote that broke down his 7 rules of entrepreneurship.

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A Beginner’s Guide to Marketing Strategy

For all of you first time marketers out there, let’s take a look at 7 key marketing strategy questions that need answering before you roll out a campaign to the masses.

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4 Lessons You Can Learn from the Brilliant Old Spice Guy Campaign

If you’re at all interested in marketing or social media you’ve undoubted seen the Old Spice Guy social media / advertising campaign that has been running this week. Created by Proctor & Gamble’s advertising agency Wieden + Kennedy the campaign finds the Old Spice Guy, played by actor Isaiah Mustafa, responding to tweets, Facebook posts and Youtube comments with hilarious

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The Coming Wave of Shared Brand Experience

I believe that the marketing paradigm is shifting and we’re now entering a new stage of shared brand experience.

Posted in Blog

New Business = Show Business

Take a page from the entertainment business and add some showmanship to your sales and marketing activities. Not only will it help you win big, but you may just have some fun too.

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Social Media Marketing: Just Because You Can Doesn’t Mean You Should

Shhh… I have a secret: social media marketing may not be a wise investment for your business.

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Non-Profit Marketing Webinar on 6/3/10

Method Savvy has partnered with Results Technologies Solutions to host a webinar on how non-profits can effectively market their organization, enhance exposure and potentially reach new funders. The webinar is scheduled for 6/3/10 at 3pm ET.

Posted in Blog

Snap Judgement on Twitter’s Promoted Tweet Advertising

Twitter recently announced it’s first monetization strategy, an advertising platform that they’re calling Promoted Tweets. Only time will tell if they have a winning formula, but for now I’m not impressed.

Posted in Advertising, Blog

Events I’m Attending in April 2010

Events and conferences tend to be a mixed bag for a lot of us. While some events can be a fantastic opportunity to meet like-minded professionals – or even better, prospective customers – others will leave you kicking yourself for having wasted time that’s always in short supply. To try to make life a little bit easier for my peers

Posted in Blog

The Most Important Word in Business

I spend a lot of time working with growth stage businesses and its extremely difficult if not impossible tackle everything that needs to be done when you have a small team and limited resources. Some businesses will spend their time thinking of better ways to build the mousetrap. Or will seek advice from consultants (*coughcoughMEcoughcough*). However I often feel that many entrepreneurs really just need to be told that they’re doing well and to keep plugging away.

Posted in Blog

The New Opportunity for Agencies

The agency business is not for the weak of heart. But for every struggle there’s opportunity; and for those agencies willing to shift their perspective now is a great time to win new business.

Posted in Blog

A Million Tiny Actions

Achievements are rarely the result of a singular event. It takes a million tiny actions accumulated over the lifetime of a business to reach the heights of true success. Every conversation, every person trusted and every promise made becomes part of the foundation that allows your organization to rise. Not only does this require us to be mindful of our reputation, but it reminds us to always stay in motion no matter how insane the world can sometimes be.

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It’s all about the people

Want to create a long lasting and profitable relationship with a client? Help them solve a problem. It’s just that simple. Don’t start out by worrying about how many features your product has, how much your service costs or even how your stack up against a competitors. If you can help someone… truly help them… you’ll make money. I’m reminded

Posted in Blog

Ignore the hype, cold calling isn’t dead

Anyone who is even tangentially involved with business-to-business sales understands that building and maintaining trust is paramount to booking new business. For better or worse, people hire other people they like. I don’t care if you have the best product in the world; if you’re a jerk you don’t have a shot in hell in getting that deal. So why

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@methodsavvy22.02 | 4:40pm

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RT @AMATriangle: THURSDAY! @methodsavvy's Gwynne Barry will speak on marketing automation, at the Digital Marketing Link+Think: https://t.c…