Blog Archives

Mobile Marketing: A Google Presentation Hosted by Method Savvy

We recently took advantage of our Premier Google Partner status and hosted a Google Partners Connect event in our office. To join multiple forces, we combined the event with our monthly Triangle AMA Special Interest Group and were blown away with the results. Over 40 guests joined us at our office for networking, lunch, swag, and a Google presentation on the

Posted in Business, Google, Mobile Marketing Tagged with: , , , , , ,

From the Desk of: Sam Poley, VP of Marketing Operations at Method Savvy

Intro Gif

Method Savvy is thrilled to welcome Sam Poley as VP of Marketing Operations to the team. Sam’s vast knowledge in marketing, communications, and organizational structure will serve to deepen the foundation of the team. His day-to-day responsibilities at Method Savvy include ensuring work is flowing in the most efficient way to benefit our clients, maintaining and strengthening internal growth, and

Posted in Blog, Business, General Tagged with: , , ,

Google Partners Connect Event at Method Savvy

Always wanted to join one of our AMA Digital Marketing & Analytic SIGs but just can’t make it work with your schedule? Do you get giddy talking about mobile marketing? Are you into free lunch, swag, and networking with local marketing decision makers?   Based on our Premier Google Partner status, we have been selected to host a Google lunch

Posted in Blog, Business, Marketing Tagged with: , , ,

Method Savvy Named a Premier Google Partner

Earlier this year, Method Savvy was awarded the status of Premier Google Partner, a new tier of designation reserved for only the highest performing marketers totaling just a few hundred organizations in the entire U.S. The badge indicates that we are recognized as a leading agency for developing and maintaining successful online advertising campaigns for businesses. Evan Levy, our Director of

Posted in Advertising, Blog, Business, Digital Advertising Tagged with: , ,

Method Savvy Wins Silver Stevie Award

Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of

Posted in Advertising, Blog, Business, Featured, Marketing Tagged with:

Method Savvy Honored Among Best Places to Work by Triangle Business Journal

Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that

Posted in Business, Featured, Marketing Tagged with:

The Best Social Media Apps for Business

Building on our previous post we now look at another question from the “Top 5 questions social media marketers want answered” article. “What are the best social management tools?”   As social interactions and the number of social networks continue to grow, having a trustworthy social media management app is crucial. We break down the free versions of two popular social

Posted in Business, General, Marketing, Social Media

Method Savvy to Speak on Effective Marketing Analytics

Hello again, folks. We are pleased to announce that Jake Finkelstein is speaking at the Triangle Chapter of American Marketing Association October Training Camp on Thursday, October 18th. During the session on “Effective Marketing Analytics,”  Jake will join other marketing professionals in a panel discussion of marketing measurement strategies, particularly for digital media. Triangle AMA President and 4 Action Marketing

Posted in Blog, Business, Marketing

We’re Growing! Ty Gwennap & Gwynne Murphy Join Method Savvy

As an agency, you’re only as good your team … and boy, oh boy have we gotten good. Ladies and gentleman, we’re thrilled to announce Gwynne Murphy and Ty Gwennap as the newest additions to the Method Savvy team. Gwynne is our newest Account Manager, serving as the day-to-day liaison between the agency’s account team and clients. When not keeping

Posted in Blog, Business

Reviving Stagnant Sales Leads: A 10 Minute Webinar on April 19th at 11am

Remember that friendly fellow who you met in the coffee line before that conference started last fall who went from bleary-eyed to wide awake when you started tell him about your company? You got back to the office, sent a excited follow up, got no response, and there he sits. Now he doesn’t remember you. Join Method Savvy Thursday April 19th

Posted in Business, General, Marketing

Can NewsJacking The Real-Time Web Help Cure Cancer?

Real-Time + Content = Donations For Cancer Research We’re running an experiment. We’re testing to see if by leveraging the power of the real-time web, social media and content sharing you can raise a significant amount of funds and awareness for a great cause. See, we’re working with Martin Smith, Atlantic BT and ClearSketch to donate $0.03 to the Duke

Posted in Business, Social Media

The Constant Flow Of Marketing Data Is A False Sense Of Security

We spend a lot of time talking to clients about the data generated by advertising and marketing campaigns. We talk about what they should be measuring, the best ways to measure it and what to do with it once its all collected. More and more we’re hearing a common refrain – “we’re drowning in data.” The Difference Between Marketing Data

Posted in Advertising, Blog, Business, Marketing

5 Easy Ways To Measure The ROI Of Your Offline Advertising Investments

Advertising ROI Doesn’t Have To Be Difficult To Measure   There’s little argument that measuring advertising’s direct return on investment is a lot easier with digital than it is with traditional. Sure, most traditional advertising vehicles will provide you with access to reach and frequency numbers; but too many traditional campaigns fall into the measurement trap of using a linear

Posted in Advertising, Business, Marketing

Marketing on Facebook? It’s Time To Move Past The Wall.

During this year’s f8 developer conference, Facebook announced that it’s making some big changes. In the continuing evolution of the world’s largest social network (now counting 800+ million registered users), Facebook is expanding its big data play by making it easier than ever for users to share all of their likes, wants, thoughts and social interactions. I’ll let others go

Posted in Blog, Business, Social Media

Lessons In The Art Of Breaking Bad News (Netflix Edition)

In case you haven’t heard the news yet, Netlix is spinning off its DVD-by-mail business under the new brand name Qwikster. Following a poorly handled announcement of a price increase a few months back that separated the video streaming and DVD-rental fee structure, Reed Hastings – Netflix’s CEO – has decided to double-down on Netflix as a streaming movie service:

Posted in Business, General, Marketing

When Everyone Does Content Marketing, How Do You Stand Out?

There’s no arguing that content marketing is a hot topic these days. In fact, according to the Top Rank Blog every 60 seconds: 1,500 blog post, 20,000 Tumbler posts, 600+ YouTube videos and 79,000+ Flickr images are posted to the web… and that’s not even counting the hundreds of thousands of tweets and Facebook status updates made every minute. Businesses (both B2B and B2C) have largely

Posted in Blog, Business, Marketing, SEO

Everyone, Meet Devin Kelley. Method Savvy’s New Director of Client Services

It’s always exciting when your company is growing, but it’s especially great when you have the opportunity to add a smart, accomplished and all-around good person to the team. And that’s exactly what we have the opportunity to announce today. Everyone, meet Devin Kelley – Method savvy’s new Director of Client Services. In his senior role at Method Savvy, Devin

Posted in Blog, Business

Is Blogging Really A Good Lead Generation Strategy?

Yesterday I met with the principles of a professional services company to discuss their lead generation strategy. Like most successful organizations in their industry they have a multifaceted new business program that leverages professional selling, paid advertising and earned media. For several months now I’ve been encouraging them to expand their lead generation efforts to include content marketing, with a

Posted in Blog, Business, Marketing, SEO, Social Media

5 Pay Per Click Advertising Principles Every Business Should Know

For the unfamiliar, Pay Per Click Advertising (point to Services URL on Method Savvy) can be a strange discipline. Part art, part science, PPC is a nuanced marketing activity that if executed correct can generate a significant amount of website traffic, new leads and sales. However if your company doesn’t have experience with PPC, or even worse has had a

Posted in Business, Marketing, Pay Per Click

Brand Storytelling As Easy As X + Y = Z

What role does storytelling play in marketing and advertising? It’s a fair question and hardly a new one. A quick web search reveals piles of opinions, articles and studies that demonstrate not only how powerful storytelling can be, but how applicable it is to brands looking to enhance awareness and customer loyalty. I actually had a meeting last week where I

Posted in Blog, Business, Marketing

How To Build An Insanely Effective Marketing Team

This may not come as a surprise to some of you, but many CEOs think marketers are too “fluffy,” “artsy,” and generally lack business credibility. In fact, according to a new survey from The Fournaise Marketing Group CEOs think marketers: Often ask for bigger budgets, but can’t justify the increased spend by demonstrating how much additional business will be generated

Posted in Advertising, Business, Marketing

Remarketing: What Is It And Should Your Business Use It?

There’s an old adage in advertising that a prospect needs to see your ad 7 times before they’ll buy (although the exact number is up for argument). What if you could run ads that are only displayed to users that have previously visited your website? Well, you can and its called Remarketing. Remarketing: What Is It? Remarketing is an advertising strategy

Posted in Advertising, Business, Marketing

AHHH! Repeat After Me: If You Can’t Measure Social Media, You Can’t Manage It

Maybe it’s the data-driven marketer in me, but if you want to make my blood boil argue that trying to measure return on investment on an advertising or marketing tactic is a waste of time. Warning: rant to start in 3… 2… 1… One of the many blogs in my RSS reader is Marketing Pilgrim. It’s a great blog staffed

Posted in Blog, Business, Social Media

7 Simple Ways To Improve Your Social Media ROI

For many, social media remains a curious space. There’s clearly a lot of excitement and energy happening online, but it isn’t always immediately clear how to best channel it to benefit your company and customers. As this is a regular question that comes up in our conversation with businesses (of all shapes and sizes) I wanted to take a minute

Posted in Blog, Business, Social Media

How (and Why) To Optimize Your Website For Bing

According to a new Experian Hitwise report Bing now powers a full 30.01% of searches as of March 2011. This reduces Google’s lead by 3%, to a still rather impressive 64.42% of all searches on the web. Good for Microsoft, but how does this impact you and your business? 1) the way your customers are searching is changing and 2)

Posted in Business, SEO

4 Critical Lead Generation Metrics

Running a lead generation campaign without tracking the right metrics is a bit like driving at night without your headlights on. You very well may know the route home, but you’re just as likely to end up parked on your front lawn as you are in your driveway. In my travels I’ve learned that there are numerous helpful metrics to

Posted in Business, Marketing, Sales

A Test Driven Model for Marketing Success

There’s a concept, popularized in a 2004 book by Barry Schwatrz, called the Paradox of Choice (Wikipedia / TED.com video). The argument goes something like this: capitalism is great because its brought consumers a wide range of autonomy and options. However this same array of choice has increased anxiety and, in many situations, produced the inability to make a decision at

Posted in Business, Marketing, Sales

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@methodsavvy27.04 | 11:47pm

.@danlondon Thanks for joining us Dan!

@methodsavvy27.04 | 10:24pm

We have a captive audience for @DanLondon's presentation on managing an inside sales team using predictive models.… https://t.co/DD5ziKZ91e