Blog Archives

Method Savvy Receives Second Award for Branded Online Video

Method Savvy, receives a bronze American Advertising Award for the branded online video, Getting to Work at Valencell, created for our client, Valencell. Since its creation, the American Advertising Awards (formerly the ADDYs) has been the advertising industry’s largest and most representative competition, attracting more than 40,000 entries each year. It’s mission: To recognize and reward the creative spirit of

Posted in Advertising, Award, Blog, Featured, Marketing, Video Tagged with: , ,

Google Partners Connect Event at Method Savvy

Always wanted to join one of our AMA Digital Marketing & Analytic SIGs but just can’t make it work with your schedule? Do you get giddy talking about mobile marketing? Are you into free lunch, swag, and networking with local marketing decision makers?   Based on our Premier Google Partner status, we have been selected to host a Google lunch

Posted in Blog, Business, Marketing Tagged with: , , ,

Method Savvy Wins Silver Stevie Award

Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of

Posted in Advertising, Blog, Business, Featured, Marketing Tagged with:

Method Savvy Receives 2014 MarCom Award

We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far

Posted in Advertising, Marketing, Uncategorized Tagged with: , , ,

Method Savvy Honored Among Best Places to Work by Triangle Business Journal

Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that

Posted in Business, Featured, Marketing Tagged with:

Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one

Posted in General, Marketing Tagged with: , , , , , ,

Funnel Cloud or Tornado: Understanding Your Marketing Funnel

It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the

Posted in Marketing, Sales Tagged with: ,

Laziness is Key for Marketers

Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is

Posted in General, Marketing, Pay Per Click Tagged with: ,

Dynamic Landing Page Content – Beware

There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest

Posted in General, Marketing, Pay Per Click, SEO Tagged with: , ,

Cliff Notes Version of Top Marketing Automation Platforms

Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the

Posted in Advertising, Featured, General, Marketing

Boring Products Allow Marketers to Do Their Jobs

“He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And

Posted in General, Marketing Tagged with: ,

The Super Bowl, Jon Stewart and…Your Content?

If we break down content marketing into its simplest forms, it boils down to saying something smart or saying something memorable. Or brains vs. personality. There’s no right or wrong answer here; but perhaps the difference between these two forms of content marketing is best articulated through real-life examples (and not to mention more fun). We’ve broken down the subject

Posted in Blog, Marketing Tagged with: , ,

Join us in Washington DC on December 11th!

Our Founder & CEO, Jake Finkelstein, will be speaking at PR News’ One-Day Boot Camp for Emerging PR Stars on Wednesday, December 11 in Washington D.C. Even though Cyber Monday 2013 has come & gone, search engine optimization is still very much important and is one of the best ways to tie PR to the bottom line. Want to enhance

Posted in Marketing Tagged with:

The Google Analytics Homepage is Useless

The Google Analytics homepage is useless. There, we said it. Many marketers are quick to assume that the metrics you see on the homepage are “what you see is what you get.” When in fact, Google Analytics is a tool, and the insights you get out are only as good as what you put in. Let’s dive into what you

Posted in Blog, Marketing, SEO Tagged with: ,

Our October SIG: Nerf Gun-Based Landing Page Testing & Best Practices

Let’s face it, basic landing pages simply aren’t e’nerf nowadays. For October’s AMA Digital Marketing SIG we’ll walk through best practices for landing page testing with live data acquired through the use of nerf guns. For those of you who haven’t been to our office recently, our team has become quite a fan of these toys. Landing page testing best

Posted in Advertising, Marketing Tagged with: ,

Aligning Business Goals & Skills with the Right Email Service Provider

At the end of the day, email-marketing vendors are running a business. Meaning, their incentives may not exactly align with the business goals of their clients.  So you need to make sure you are getting the most out of the services you are paying for align well with your skills and business goals to get the best ROI. How do

Posted in Advertising, Marketing, Sales Tagged with: , ,

Let Vine Inform Your Content Marketing

If you haven’t heard of Vine by now, you are lagging behind in the social media world. Since its launch in January 2013, Vine’s 6-second, endlessly looping videos have taken the world by storm. The reason Vine is important is not because it’s merely a 6-second video, but because it forces users to be succinct and original. Many marketers today

Posted in Blog, General, Marketing, Video Tagged with: , ,

E-Commerce Email Marketing: Preventing Bottlenecks

In order to effectively drive sales through email marketing, you need your customer to open, click, and buy. Sounds simple, right? Though these 3 steps may sound simple, these are 3 areas in which bottlenecks can occur, not just 1. When it comes to email marketing, when there is a bottleneck in one step, the steps following are completely negated.

Posted in Advertising, Marketing Tagged with: , ,

The Most Effective Social Media Tactics

Did you know 95% of Social Networks update their features monthly? Well that’s not actually a stat from anywhere. It just feels that way doesn’t it? Social networks are changing all of the time and with this comes confusion. 90% of marketers surveyed in the 2013 Social Media Marketing Industry Report want to know: What social tactics are most effective?

Posted in Marketing, Social Media

Engaging Customers using Social Media

Social media is no longer exclusive to the trendy restaurants in town. The tides have turned and the majority of businesses are now using social media. It is becoming increasingly difficult to stand out in this cluttered channel, and the key to being prominent is engaging your audience. This brings us to the 4th question from the 2013 Social Media

Posted in Marketing, Social Media

The Best Social Media Apps for Business

Building on our previous post we now look at another question from the “Top 5 questions social media marketers want answered” article. “What are the best social management tools?”   As social interactions and the number of social networks continue to grow, having a trustworthy social media management app is crucial. We break down the free versions of two popular social

Posted in Business, General, Marketing, Social Media

Social Media Strategy on your terms, from the 1st like to the 10Kth Follower

Kicking off the first post in our five part series, answering the “Top 5 questions social media marketers want answered,” we take a look at this elusive planning of a social media strategy. Lots of companies talk about social media and 97% of marketers surveyed are using social media, but success in this marketing channel takes more than setting up

Posted in Blog, Marketing, Social Media

5 Mobile Marketing Best Practices

The growth in popularity of smartphones and tablets has evolved mobile marketing into an increasingly extensive (and lucrative) channel. As mobile marketing continues to grow in prominence and frequency of usage, it will inevitably play an increasingly large role in the marketing strategies of businesses, large and small. To help you incorporate mobile marketing into your business, here are five

Posted in General, Marketing Tagged with: , ,

Method Savvy to Speak on Effective Marketing Analytics

Hello again, folks. We are pleased to announce that Jake Finkelstein is speaking at the Triangle Chapter of American Marketing Association October Training Camp on Thursday, October 18th. During the session on “Effective Marketing Analytics,”  Jake will join other marketing professionals in a panel discussion of marketing measurement strategies, particularly for digital media. Triangle AMA President and 4 Action Marketing

Posted in Blog, Business, Marketing

Method Savvy Named Agency of Record for Altrius

Altrius + Method Savvy We’re excited to announce that Altrius, a wealth management and financial advisor firm, has selected Method Savvy to lead their marketing, advertising and lead generation efforts. We’ll let the below press release do all the talking, but if you’d like to know more please contact us for details. Press Release Durham, NC., May 31, 2012. –

Posted in Blog, General, Marketing

Reviving Stagnant Sales Leads: A 10 Minute Webinar on April 19th at 11am

Remember that friendly fellow who you met in the coffee line before that conference started last fall who went from bleary-eyed to wide awake when you started tell him about your company? You got back to the office, sent a excited follow up, got no response, and there he sits. Now he doesn’t remember you. Join Method Savvy Thursday April 19th

Posted in Business, General, Marketing

The Constant Flow Of Marketing Data Is A False Sense Of Security

We spend a lot of time talking to clients about the data generated by advertising and marketing campaigns. We talk about what they should be measuring, the best ways to measure it and what to do with it once its all collected. More and more we’re hearing a common refrain – “we’re drowning in data.” The Difference Between Marketing Data

Posted in Advertising, Blog, Business, Marketing

To Understand Marketing Campaign Value Look Beyond Web Analytics

A few months back our North Carolina neighbors, Newfangled Web Developers, asked an interesting marketing related question on their blog: What Is A Content Strategy Worth? In the post, Newfangled’s President Mark O’Brien writes… “I was meeting with an agency partner in Chicago a few months ago. We were in an all-day planning session for a suite of new sites we’re

Posted in Advertising, Blog, General, Marketing

5 Easy Ways To Measure The ROI Of Your Offline Advertising Investments

Advertising ROI Doesn’t Have To Be Difficult To Measure   There’s little argument that measuring advertising’s direct return on investment is a lot easier with digital than it is with traditional. Sure, most traditional advertising vehicles will provide you with access to reach and frequency numbers; but too many traditional campaigns fall into the measurement trap of using a linear

Posted in Advertising, Business, Marketing

Lessons In The Art Of Breaking Bad News (Netflix Edition)

In case you haven’t heard the news yet, Netlix is spinning off its DVD-by-mail business under the new brand name Qwikster. Following a poorly handled announcement of a price increase a few months back that separated the video streaming and DVD-rental fee structure, Reed Hastings – Netflix’s CEO – has decided to double-down on Netflix as a streaming movie service:

Posted in Business, General, Marketing

When Everyone Does Content Marketing, How Do You Stand Out?

There’s no arguing that content marketing is a hot topic these days. In fact, according to the Top Rank Blog every 60 seconds: 1,500 blog post, 20,000 Tumbler posts, 600+ YouTube videos and 79,000+ Flickr images are posted to the web… and that’s not even counting the hundreds of thousands of tweets and Facebook status updates made every minute. Businesses (both B2B and B2C) have largely

Posted in Blog, Business, Marketing, SEO

A (Short) Practical Guide to Using Content Marketing for Lead Generation

There’s a lot of buzz these days about inbound marketing as a lead generation strategy. Whereas traditional advertising is a “push” technique – that is you rent an existing medium (e.g. newspaper, television time, website space) to advertise and drive traffic to your business – inbound marketing uses the advantages of the Internet to “pull” people to your website organically.

Posted in Marketing, Sales, Social Media

Is Blogging Really A Good Lead Generation Strategy?

Yesterday I met with the principles of a professional services company to discuss their lead generation strategy. Like most successful organizations in their industry they have a multifaceted new business program that leverages professional selling, paid advertising and earned media. For several months now I’ve been encouraging them to expand their lead generation efforts to include content marketing, with a

Posted in Blog, Business, Marketing, SEO, Social Media

5 Pay Per Click Advertising Principles Every Business Should Know

For the unfamiliar, Pay Per Click Advertising (point to Services URL on Method Savvy) can be a strange discipline. Part art, part science, PPC is a nuanced marketing activity that if executed correct can generate a significant amount of website traffic, new leads and sales. However if your company doesn’t have experience with PPC, or even worse has had a

Posted in Business, Marketing, Pay Per Click

Brand Storytelling As Easy As X + Y = Z

What role does storytelling play in marketing and advertising? It’s a fair question and hardly a new one. A quick web search reveals piles of opinions, articles and studies that demonstrate not only how powerful storytelling can be, but how applicable it is to brands looking to enhance awareness and customer loyalty. I actually had a meeting last week where I

Posted in Blog, Business, Marketing

How To Build An Insanely Effective Marketing Team

This may not come as a surprise to some of you, but many CEOs think marketers are too “fluffy,” “artsy,” and generally lack business credibility. In fact, according to a new survey from The Fournaise Marketing Group CEOs think marketers: Often ask for bigger budgets, but can’t justify the increased spend by demonstrating how much additional business will be generated

Posted in Advertising, Business, Marketing

Remarketing: What Is It And Should Your Business Use It?

There’s an old adage in advertising that a prospect needs to see your ad 7 times before they’ll buy (although the exact number is up for argument). What if you could run ads that are only displayed to users that have previously visited your website? Well, you can and its called Remarketing. Remarketing: What Is It? Remarketing is an advertising strategy

Posted in Advertising, Business, Marketing

6 Tips for Using Events To Build Your Brand & Generate Leads

Our job can be a lot of fun sometimes. For instance, a little over a week we had the pleasure of helping a great software as a service company called Wiggio.com host publicity stunts on 50+ college campuses across the United States. Called the Wiggio.com Nearly Naked Group Run (yes, really) the “fun run” invited students to strip down to

Posted in Blog, Marketing

4 Critical Lead Generation Metrics

Running a lead generation campaign without tracking the right metrics is a bit like driving at night without your headlights on. You very well may know the route home, but you’re just as likely to end up parked on your front lawn as you are in your driveway. In my travels I’ve learned that there are numerous helpful metrics to

Posted in Business, Marketing, Sales

A Test Driven Model for Marketing Success

There’s a concept, popularized in a 2004 book by Barry Schwatrz, called the Paradox of Choice (Wikipedia / TED.com video). The argument goes something like this: capitalism is great because its brought consumers a wide range of autonomy and options. However this same array of choice has increased anxiety and, in many situations, produced the inability to make a decision at

Posted in Business, Marketing, Sales

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@methodsavvy27.04 | 11:47pm

.@danlondon Thanks for joining us Dan!

@methodsavvy27.04 | 10:24pm

We have a captive audience for @DanLondon's presentation on managing an inside sales team using predictive models.… https://t.co/DD5ziKZ91e