Blog Archives

Laziness is Key for Marketers

Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is

Posted in General, Marketing, Pay Per Click Tagged with: ,

Dynamic Landing Page Content – Beware

There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest

Posted in General, Marketing, Pay Per Click, SEO Tagged with: , ,

5 Pay Per Click Advertising Principles Every Business Should Know

For the unfamiliar, Pay Per Click Advertising (point to Services URL on Method Savvy) can be a strange discipline. Part art, part science, PPC is a nuanced marketing activity that if executed correct can generate a significant amount of website traffic, new leads and sales. However if your company doesn’t have experience with PPC, or even worse has had a

Posted in Business, Marketing, Pay Per Click

How To Waste Money on Pay Per Click Advertising

I love pay per click advertising (Wikipedia definition). I’m addicted to setting up campaigns and watching the nearly instant response as users click and convert. I find that its not only a fantastic way to quickly test brand positioning copy, calls to action and specific product offers, but if done right – like all direct response advertising – PPC can

Posted in Pay Per Click

Twitter Feed

@methodsavvy22.02 | 4:40pm

What traits do you look for in a Dir. of Acct Mgmt? Personable, strategic, vivacious? You're describing ours to a T… https://t.co/pGX38m9gxC

@methodsavvy21.02 | 3:16pm

RT @AMATriangle: THURSDAY! @methodsavvy's Gwynne Barry will speak on marketing automation, at the Digital Marketing Link+Think: https://t.c…