Blog Archives

Dynamic Landing Page Content – Beware

There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest

Posted in General, Marketing, Pay Per Click, SEO Tagged with: , ,

The Google Analytics Homepage is Useless

The Google Analytics homepage is useless. There, we said it. Many marketers are quick to assume that the metrics you see on the homepage are “what you see is what you get.” When in fact, Google Analytics is a tool, and the insights you get out are only as good as what you put in. Let’s dive into what you

Posted in Blog, Marketing, SEO Tagged with: ,

Google changes the rules of SEO, once again with Penguin 2.0

Google did it again, and this time they’re calling it Penguin 2.0. As the leading source of valuable information for everyday Internet users, Google must ensure their search results display legitimate and relevant information. To do this, they’re constantly tweaking their definition of high-quality websites, while sending businesses invested in SEO marketing scrambling to adjust accordingly. Quality websites are rewarded

Posted in SEO Tagged with: , ,

Rich Snippets & Microdata: Adding Context to Search Engine Results

Rich snippets have become a hot topic in the Internet marketing / SEO world as of late. So what are they? A rich snippet is a preview of the page that appears under the search result. It impacts your organic search results by providing a better sense of the content on the page to users. Through a rich snippet, users

Posted in SEO

When Everyone Does Content Marketing, How Do You Stand Out?

There’s no arguing that content marketing is a hot topic these days. In fact, according to the Top Rank Blog every 60 seconds: 1,500 blog post, 20,000 Tumbler posts, 600+ YouTube videos and 79,000+ Flickr images are posted to the web… and that’s not even counting the hundreds of thousands of tweets and Facebook status updates made every minute. Businesses (both B2B and B2C) have largely

Posted in Blog, Business, Marketing, SEO

Is Blogging Really A Good Lead Generation Strategy?

Yesterday I met with the principles of a professional services company to discuss their lead generation strategy. Like most successful organizations in their industry they have a multifaceted new business program that leverages professional selling, paid advertising and earned media. For several months now I’ve been encouraging them to expand their lead generation efforts to include content marketing, with a

Posted in Blog, Business, Marketing, SEO, Social Media

Video SEO Pro Tips

Earlier this week I had the pleasure of attending a killer talk about Video SEO by Greg Ng. For those of you unfamiliar with Greg  he runs a fantastic web video series about frozen food called Freezeburns (among staying busy with other things). Greg dropped some serious knowledge in the span of an hour about how business can use video

Posted in SEO, Video

How (and Why) To Optimize Your Website For Bing

According to a new Experian Hitwise report Bing now powers a full 30.01% of searches as of March 2011. This reduces Google’s lead by 3%, to a still rather impressive 64.42% of all searches on the web. Good for Microsoft, but how does this impact you and your business? 1) the way your customers are searching is changing and 2)

Posted in Business, SEO