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Dollar Tree

The country’s largest single price point retailer and their advertising agency, Burkhead Brand Group, needed a practical social media strategy. We helped them build a daily conversation with over 65,000 customers in 12 months.

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The Challenge

  • Introduce the country’s largest single price point retailer to the social web.
  • Build an audience of customers that can be engaged in dialogue on a daily basis.
  • Create a community-oriented space for customers to share their enthusiasm for the Dollar Tree brand.
  • Increase sales and repeat customer store visits.

The Solution

  • A branded presence on Twitter and Facebook.
  • A communications strategy that includes multiple brand related updates per day, 7 days per week.
  • Daily monitoring of customer dialogue.
  • Development and execution of creative promotions, unique to the social web.

The Results

  • 65,000+ connections and followers (and growing).
  • Research that shows socially connected customers spend more and shop more frequently.
  • Hundreds of thousands of consumer impressions per day.


Posted in Work Portfolio