Method Savvy hosted its first Digital Marketing & Analytics Special Interest Group on Tuesday night! Thanks again to all of those who came out. We had a great time speaking and getting to know everyone. For those of you who missed it, here is a quick recap of the meeting:
Breaking Down Silos: The Case for Integrated Marketing
During our open discussion, we talked about the importance of integrated marketing and optimizing the entire lead funnel, and conferred about various strategies such as:
– Search and site retargeting
– Marketing automation
– Couponing as an SEO tactic
– Webinars as lead drivers
Have any suggestions for our next topic? We’d like to know what you want to talk about. Shoot us an email at firstname.lastname@example.org or tweet us @MethodSavvy.
Thanks again to all the AMA members who came out. Looking forward to seeing everyone at our next event on Thursday, September 27th at 6 PM!
For more information about AMA Special Interest Groups, visit http://www.triangleama.org/about/sigs/.