Blog Archives

Method Savvy Receives 2014 MarCom Award

We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far

Posted in Advertising, Marketing, Uncategorized Tagged with: , , ,

Boring Products Allow Marketers to Do Their Jobs

“He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And

Posted in General, Marketing Tagged with: ,

4 Lessons You Can Learn from the Brilliant Old Spice Guy Campaign

If you’re at all interested in marketing or social media you’ve undoubted seen the Old Spice Guy social media / advertising campaign that has been running this week. Created by Proctor & Gamble’s advertising agency Wieden + Kennedy the campaign finds the Old Spice Guy, played by actor Isaiah Mustafa, responding to tweets, Facebook posts and Youtube comments with hilarious

Posted in Blog Tagged with: , ,

Twitter Feed

@methodsavvy29.03 | 8:10pm

RT @UNCC_DSI: Excellent marketing advice and more @tundro @methodsavvy at #analyticsfrontiers today. Creative has to be a means to an end.

@methodsavvy28.03 | 2:13pm

Who is going to the Analytics Frontier Conference hosted by @UNCC_DSI? @tundro is presenting tomorrow at 3:45 PM!… https://t.co/TmNyi6kPtL