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E-Commerce Email Marketing: Preventing Bottlenecks

In order to effectively drive sales through email marketing, you need your customer to open, click, and buy. Sounds simple, right? Though these 3 steps may sound simple, these are 3 areas in which bottlenecks can occur, not just 1. When it comes to email marketing, when there is a bottleneck in one step, the steps following are completely negated.

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