Blog Archives

The Google Analytics Homepage is Useless

The Google Analytics homepage is useless. There, we said it. Many marketers are quick to assume that the metrics you see on the homepage are “what you see is what you get.” When in fact, Google Analytics is a tool, and the insights you get out are only as good as what you put in. Let’s dive into what you

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@methodsavvy22.06 | 10:44pm

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