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Boring Products Allow Marketers to Do Their Jobs

“He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And

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