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The Most Effective Social Media Tactics

Did you know 95% of Social Networks update their features monthly? Well that’s not actually a stat from anywhere. It just feels that way doesn’t it? Social networks are changing all of the time and with this comes confusion. 90% of marketers surveyed in the 2013 Social Media Marketing Industry Report want to know:

What social tactics are most effective?

This round up is the last chapter in our series of posts answering the “Top 5 Questions Marketers want answered” because, well, this is the last question! Read on to have an answer to a question 90% of the industry wants answered:

7 Simple Yet Effective Social Media Tactics You Should Leverage Today – Neil Patel,

Reading this you can tell an expert in this field wrote it; Neil works with Amazon, NBC, Viacom and companies of the like.  In this article you will find 7 actionable tactics from creating your own infographics to maximizing your stumbleupon advertising campaign reach. Neil has compiled 7 great tactics with links to awesome tools to help you reach your marketing goals.

Which Social Media Marketing Tactics Work Best? –

According to a survey from Ascend2, customer engagement is the main objective of the majority of companies’ social media strategy; provides a breakdown of the most effective marketing tactics to achieve this. Differentiating between data from B2B and B2C companies, this is a great resource when deciding between social media tactics.

5 Proven Twitter Marketing Strategies – Todd Wasserman, Mashable

Twitter has opened up its doors to marketers; by using unique ad modules, engagement results are higher than banner ads and many other traditional marketing tactics. Through testing across the globe, Twitter has rolled out Promoted Tweets, Promoted Hashtags, and Promoted Accounts. Todd shows us how to leverage these marketing tools in television ads, event promotion and counterprograming.

64 Facebook Content Tips –

Contrary to popular belief, just because you have a personal Facebook page doesn’t mean you are an expert at managing a business page. This whitepaper will definitely help get you up to speed. Social Fresh Academy could have titled this “Creating an Engaging Post Every Week for a Year.” My personal favorite is tip 22: “Where’s Waldo? Post images with hidden items for fans to scout and find.”

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research] – Heidi Cohen,

Marketing is no longer based on gut decisions. Don’t get me wrong, I am a fan of “Mad Men”, but let’s not forget that it’s set in the 1960’s. Marketing is now based on data, and so is this post. Heidi uses data to explain 7 actionable tactics and presents you with the data so you can decide what is best for your company. On which social network do users follow more brands: Facebook or twitter? Heidi has the answer for you.


Posted in Marketing, Social Media