The Most Important Word in Business
Not planning, discussing, writing, strategy or ideating. Don’t get me wrong, all of those things help, but unless you’re in motion you’re a sitting duck. I spend a lot of time working with growth stage businesses and its extremely difficult if not impossible tackle everything that needs to be done when you have a small team and limited resources. Some businesses will spend their time thinking of better ways to build the mousetrap. Or will seek advice from consultants (*coughcoughMEcoughcough*). However I often feel that many entrepreneurs really just need to be told that they’re doing well and to keep plugging away.
I was recently working with a small creative services company that has an all too typical problem. You know the one – when it rains it pours. You’re so busy working to tackle your client’s needs that you don’t have time to invest in the business development process. That’s fine when the client is making you enough money that you can hire others. But what happens when you’re in that wasteland between too much work and enough money to hire employees?
You keep going. If its only one tweet a day, one blog post a month, one sales call a week. Whatever it takes, just do something. Its not going to be perfect, but don’t allow yourself to only focus on projects. ‘Cause if you do, and when those projects inevitably end, you’ll wish you spent 5 or 10 minutes every day to grow your business.
As the saying goes, “its better to be busy than bored.”