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Toyota

The international automotive company sought to engage consumers in a unique manner. We helped them build and deploy a mobile web strategy that utilizes QR codes to blend traditional and digital communications.

Contact Us to Learn More.

The Challenge

  • Help Toyota explore how QR codes can be blended with mobile marketing to increase consumer discussion of, and brand loyalty for, Toyota Financial Services.
  • Position the brand and their core values in a clear and easy-to-navigate manner.

The Solution

  • A custom-built, branded mobile and smartphone friendly website.
  • Integrated streaming video to showcase the Toyota Financial Services and the brand’s values.
  • Set up and implementation of the QR code for easy mobile access.

The Results

  • High levels of user engagement through the mobile website.
  • Validation of the QR code and mobile concept, with plans for expansion of the program within the coming year.


Posted in Work Portfolio