You may have noticed our new look. Our team has slowly rolled it out over the last several weeks.
Our messaging has changed some as well. 8 years ago, at the founding of Method Savvy, “data-driven marketing” was an emerging concept, as was the availability of data to make better marketing decisions. Today, our team has grown, as have our capabilities. Perhaps most importantly, the amount of marketing data available to our clients and marketers in general, can drown all but the largest marketing teams.
So while marketers are awash with data, allowing data to drive marketing decisions has become common to many teams. The challenge that team’s face today, and the one the Method Savvy team has increasingly embraced over the last several years, is to make data driven choices on where to focus marketing resources.
Therefore, as an agency, we exist to craft brands, design, copy, campaigns, and more. Data doesn’t remove the fundamentals of marketing success, it exacerbates them. The only thing marketing automation will do for your crappy work is make sure more people will see it more often.
However, the company that uses every software, listens to every recommended algorithm, and tests every factor, is a company with no budget and no goals. The Method Savvy mission has become enabling our clients to make good choices with data, to automate effective processes with great work, and focusing on solving the right problem, at the right time.
Ultimately, being useful. And if we’re being useful, you’re going to hire us. If we’re not, you’re going to fire us. That’s the way it should be.
-The Method Savvy Team.
December 20 2017
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