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RT @UNCC_DSI: Excellent marketing advice and more @tundro @methodsavvy at #analyticsfrontiers today. Creative has to be a means to an end.

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Wiggio.com

The startup software-as-a-service company sought to raise awareness for its service among college students at campuses across the country. We helped them plan and execute a national publicity stunt.

Contact Us to Learn More.

The Challenge

  • Elevate brand awareness for Wiggio.com.
  • Increase website traffic and user registrations.
  • Create a dynamic media story to support featured public relations coverage.

The Solution

  • A fun, branded publicity stunt called the Wiggio.com Nearly Naked Group Run.
  • An event that brought together thousands of students from across the United States to have fun with
    friends while supporting local shelters with clothing donations.
  • An integrated marketing and advertising campaign that utilized social media, public relations and targeted paid advertising to achieve the program’s goals.
  • Creation of a Wiggio.com Nearly Naked Group Run micro-site to host event information, charity details and Wiggio.com brand assets.

The Results

  • Thousands of student participants.
  • Extensive print, television and radio media coverage in both college and traditional media outlets.
  • Millions of consumer impressions via social media, pre-event public relations and targeted paid media efforts.

Posted in Work Portfolio