December 21, 2020
The Best of the Marketing Behind the Curtain Podcast in 2020
by Liz Pope
As our year comes to a close, we’re sharing a round-up of the top episodes of Marketing Behind the Curtain with our own Devin Kelley.
In the midst of adjusting to a global pandemic, working from home, and new normals it was nice to hear that all of this change was working in favor of some folks. For Dave Hunt, a sudden spike in demand for at-home fitness options kept his Crossrope team extremely busy in 2020.
If you’re in the eCommerce space, have seen a boom in sales this year, or a fan of jumping: this one’s for you!
Changes in leadership were not out of the ordinary this year, so we sat down with Ken Mills to hear about his first 100 days as CEO of IntelliSite, a growing tech company just down the road in Charlotte, NC.
As the world has been been forced to embrace remote work, Ken touches on the immeasurable value of teams dedicated to digital transformation within the company as well as why keeping teams connected and motivated matters.
This year, COVID-19 put cleanliness and sanitation at top of mind. The public needed reassurance that the food and products that they were bringing into their homes were safe and protected.
Jenn Grabenstetter, VP of Global Brand & Content Marketing at Sealed Air noted that her team was suddenly passed the mic, as leaders in the food packaging industry.
Have a listen if you’re interested in hearing more about persona-driven marketing, creating video safely, or adapting to both B2B and B2C audiences.
We’re so thankful for all of our guests this year, and are looking forward to another year taking a peek Behind the Curtain in 2021!