Episode 8: Start Thinking Like A Growth Equity Investor

Listen and subscribe on iTunes, Google Play, and Soundcloud.

Stuck between making small sales and trying to develop your marketing strategy?

You know your product could hit it big if you had the right investors supporting you.

Kelly Ford Buckley, Growth Equity Investor and Go-to-Market Expert at Edison Partners, gives us the lowdown on what growth investors really care about.

In this episode – live from B2B SMX – we cover:

  • Marketing specialization
  • Deploying the right tech with the right strategy
  • Aligning technology with the desired outcome
  • Speaking the language of a growth equity investor
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Episode 9: The Truth About Shifting to ABM

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Episode 7: Scaling Up? Do it with an Agile Marketing Model