Episode 9: The Truth About Shifting to ABM

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Transitioning to ABM doesn’t happen overnight.

In fact, it never really ends. 

But don’t let that scare you.

Todd McCormick, CRO at Terminus, fills us in on what it really takes to successfully shift to an ABM program. (If anyone knows ABM, it’s Todd!)

In this episode, we cover:

  • Sales and marketing alignment
  • Measuring ROI
  • Addressing obstacles on the road to ABM
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