February 14, 2018
We Are Excited to Announce Our New Creative Director
by John Cress
Method Savvy is pleased to announce that Chris Petty has joined the agency as its Executive Creative Director. Petty brings with him nearly 20 years of design and brand strategy experience, and will oversee the expanding role of creative in the agency’s data-driven approach. Petty will lead the application of useful creative thinking across Method Savvy’s client roster and will impact all aspects of client deliverables.
Our Founder/CEO Jake Finkelstein shared “Method Savvy has grown from a data driven consultancy to a full service marketing agency. With Chris joining the team we’ve laid the foundation to inject creativity and wrap storytelling around our current disciplines to be the most useful partner in our client’s growth”.
You might recognize Chris’s name or even have crossed paths with him before. Most recently he was VP of Brand Strategy and Design at Healthgrades, which he joined in 2015. Since then he has been credited with transforming the organization’s brand strategy and identity while working with some of the largest healthcare systems in the country. Prior to that, he spent 10 years at Fabrik Agency, where his output included award winning solutions for clients such as HCA, Dignity Health, Pepsi, SAS, United Way, Windstream, DataFlux, TeleHealth, Red Hat, Active Health, Eaton, TowerCo and Bayer among others.“From the moment I met Jake, Sam and the team I knew this was a place I wanted to work” said Chris. He continues “joining the existing Method Savvy team puts us in the enviable position of leveraging creativity, data and technology to be the type of agency that can help our clients grow in today’s environment”.
Using Marketo? Method Savvy is sponsoring and hosting the February Marketo User Group this Thursday, 2/15. Use your Marketo login to RSVP here.
In partnership with the Triangle AMA, Method Savvy’s monthly Digital Marketing & Analytics Link + Think is 2/22. RSVP here as Method Savvy shares a case study of restructuring an ecommerce client’s advertising spend resulting in 20% month over month return on ad spend increases through the holiday season.
Once again, Method Savvy will be sponsoring the Happy Hour on 2/27 of the High5 Conference. High5, where hundreds of other creative marketers–strategists, communicators, designers, creative directors, product managers, developers, writers, and everyone in between–for three days of collaboration to make bold new ideas happen. You can catch Evan Levy, our Director of Advertising talking data strategy as well. Thanks to the kind folks at High5, you can save 10% using the code METHODSAVVYLOVESYOU at checkout!