Episode 10: How Vidyard is Proving the Value of Marketing Video Creation w/ Tyler Lessard

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We all can use a funny cat video now and then.

But, when you think about it, video as a means of communication has so much more potential.

Vidyard’s VP of Marketing, Tyler Lessard, fills us in on the power and versatility video can have in every stage of the buyer’s journey.

Plus, he talks about:

  • Using video to educate
  • How Vidyard is working to create a market category
  • Tips for marketers just getting into video
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