Episode 2: Scalability: Why Partners Might Just Be the Answer for Your Startup

Episode 2: Why Partners Might Be the Answer for Your Startup

It’s the age old question.


Do we source the project internally? Or do we bring in partners?

Daniel Englebretson


Do we hire someone to join our team? Or do we reach out to a vendor to come do the job for us?

The answer obviously depends on your business, but even if you’re a large company, maybe don’t be so quick to dismiss partners.

Daniel Englebretson, Director of Integrated Marketing at Phononic, was our guest on the Marketing: Behind the Curtain podcast this week.

Daniel says that his answer to these questions and more has changed quite a bit in the last two years.

Read More
Podcast

Episode 5: An Insiders Look at Drift: How They’ve Successfully Turned Marketing Upside Down

Podcast

Episode 4: Why This Drone Company Doesn’t Like Marketing the Best Feature of its Product