Loyal to the brand, backpacker meals, and safer roads

The data of change: Shopping continues for brands, not commodities. Search activity for brands explodes as non-branded languished during the Covid outbreak. 

Who’s making lemonade from lemons: Dehydrated backpacker meals become every day eating as “consumer mindset is really changing.”

A great thing: No one’s driving, so auto insurance premiums are returned to customers.


The world we know is changing drastically day-to-day, altering the ways that we behave, interact, and connect. In such uncertain times, reflecting on #goodchange regularly has proven invaluable. Each week, we’re sharing three ways we’re changing (for the better).

Stay connected with us to see a little more #goodchange in your feed weekly.

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