May 1, 2020
Loyal to the brand, backpacker meals, and safer roads
by Liz Pope
The data of change: Shopping continues for brands, not commodities. Search activity for brands explodes as non-branded languished during the Covid outbreak.
Who’s making lemonade from lemons: Dehydrated backpacker meals become every day eating as “consumer mindset is really changing.”
A great thing: No one’s driving, so auto insurance premiums are returned to customers.
The world we know is changing drastically day-to-day, altering the ways that we behave, interact, and connect. In such uncertain times, reflecting on #goodchange regularly has proven invaluable. Each week, we’re sharing three ways we’re changing (for the better).