May 8, 2020
Loyalty in crisis, closing roads for runners, and good news
by Liz Pope
The data of change: How brands respond to crisis impacts customer loyalty.
Who’s making lemonade from lemons: “People were really excited and appreciated the extra space to get outside for a walk, bike ride or fresh air” on slow streets.
A great thing: The news is making people anxious. They are reading good news instead.
The world we know is changing drastically day-to-day, altering the ways that we behave, interact, and connect. In such uncertain times, reflecting on #goodchange regularly has proven invaluable. Each week, we’re sharing three ways we’re changing (for the better).