June 20, 2019
Episode 5: An Insiders Look at Drift: How They’ve Successfully Turned Marketing Upside Down
by John Cress
If you don’t know about Drift yet, start paying attention.
They’re on a mission to do things differently.
Most companies build a product growth team, then a performance marketing team, and finish out with brand.
They started by creating a brand people love. They brought in product teams around that brand and now they’re amplifying their branding efforts with a demand gen team.
So, how have they stayed so successful while doing things so differently?
And how are they maintaining the “Drift way” of doing things, even as they make a return to more traditional marketing tactics?
Bill King is currently running demand generation for Drift and on this episode of Marketing: Behind the Curtain I sat down with him to get an inside look at how Drift is making it all happen.