Episode 6: ‘Every Company’s a Tech Company’ and How That Impacts Your Marketing

If you’re in B2B, you’re also a tech company. 

If you sell jewelry, you’re a tech company.

If you sell cars, you’re also a tech company.

See the trend?

That’s John Lane’s marketing insight #1.

He’s the VP of Marketing at Charles & Colvard, Ltd., where they sell to both businesses and consumers through their e-commerce presence. He’s learned a thing or two about marketing. 

On this episode, he discusses:

  • Having a single brand message when marketing to both B2C & B2B
  • When to systemize your process, and when to use creativity
  • Why every company is now a technology company
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Episode 7: Scaling Up? Do it with an Agile Marketing Model


Episode 5: An Insiders Look at Drift: How They’ve Successfully Turned Marketing Upside Down