June 25, 2019
Episode 6: ‘Every Company’s a Tech Company’ and How That Impacts Your Marketing
by John Cress
If you’re in B2B, you’re also a tech company.
If you sell jewelry, you’re a tech company.
If you sell cars, you’re also a tech company.
See the trend?
That’s John Lane’s marketing insight #1.
He’s the VP of Marketing at Charles & Colvard, Ltd., where they sell to both businesses and consumers through their e-commerce presence. He’s learned a thing or two about marketing.
On this episode, he discusses:
- Having a single brand message when marketing to both B2C & B2B
- When to systemize your process, and when to use creativity
- Why every company is now a technology company