
Post by: Jake Finkelstein
Events
Our very own Jake Finkelstein will be speaking at North Carolina’s Public Relations & Marketing Seminar in Chapel Hill on October 10
th! This year’s seminar is called “Write. Rinse. Retweet. Mastering Communication Strategies in a Connected Economy”.

If you’re a communication or marketing professional in the area, mark this on your calendar. It starts at 8 AM and ends at 5 PM, with many different sessions to choose from.
Interested in how to use data-driven methodologies to deliver revenue generating communication campaigns? Join Jake at 1:35 for his session “Attention is Easy, Customers are Hard”.
Topics covered include:
- Effectively aligning content strategy to sales demands
- Attribution and measurement of communication campaigns
- Best practices for testing and optimizing campaign effectiveness
- How to improve campaign results quickly
The seminar takes place at William and Ida Friday Center for Continuing Education on Thursday, October 10. There’s still time to
register.
Looking forward to seeing everyone there.