Campaigns, Communications Strategy, Consumer Insights, Trend Analysis
Challenge: CandleScience, a market-leading candle and soap supply company, sought to deepen relationships with customers from across the United States while accelerating revenue growth. Historically, CandleScience had been successful based on their reputation as a trusted resource for craft makers through their targeted advertising channels. But in a time of increased competition, they needed additional market opportunity.
Solution: Method Savvy built an integrated digital advertising campaign that skillfully utilized micro-targeting to engage hard-to-reach audiences. Leveraging a range of advertising channels including but not limited to Google, Bing, Facebook, Instagram, Pinterest and Quora, Method Savvy achieved 118% in year-over-year revenue growth through a dynamic mix of branded video, product offer messaging, and shopping ads.