Communications Strategy, market research
Challenge: Lenovo is widely known for their computer hardware, but their burgeoning software division was facing growing pains. The Lenovo brand name and existing relationships in the industry had given them an increasing number of leads. However, as the product and team grew, the challenge became the velocity of those leads into a pipeline that could produce revenue.
Solution: Building upon a brilliant lead generation campaign from the Lenovo Software team, Method Savvy used a combination of Pardot and Account-based Marketing (ABM) tactics to develop a closed-loop lead nurturing process ensuring no lead behind got left behind. The combination of technical expertise and unexpected creativity in the nurturing process led to the development of compelling offers. We were able to overcome a group buying process with events like Pizzanars and provide outreach to leaders through personalized, postcard-inspired direct mail.