Brand Positioning, Visual Systems
A company with undeniable technological prowess, but no voice. OnTrack Technologies is a digital technology company located in Durham. Their data mobilization solutions have life-changing potential with possibilities across multiple industries.
OTT was operating with a website well over ten years old, and no true brand platform or identity to represent their capabilities. The gulf between technological capability and outward perception was vast.
Method Savvy came into the picture to help rebrand OTT. Through workshops, interviews, and research, we architected a unique brand platform, visual language, and identity that elevated OTT to stand among its peers.