Brand Positioning, Visual Systems
Challenge: Mann+Hummel, a worldwide leader in filtration for 77 years, was bringing its first digital product to market, Senzit. Challenged with shifting internal and customer expectations of technology in the filtration market, the Senzit brand needed to be both positioned within the Mann+Hummel product hierarchy as well as have the space to expand into a broader digital product line.
Solution: Unlike other Mann+Hummel brands that go to market through distribution and traditional retail partners, Method Savvy positioned Senzit to go to market with a digital-first approach leveraging WordPress & Hubspot platforms. The foundation of a robust design system and brand positioning allows the Senzit team to operate at the pace of digital growth.