Challenge: Valencell, a growing startup in the wearables space, has the opportunity to co-innovate and bring smaller, faster, and more accurate products to market. The problem was their potential clients, the world’s largest wearable companies, didn’t have a clear picture of why they should come to Valencell.
Solution: The Valencell Team had already done the hard work of creating an environment to rapidly prototype hardware, test algorithms, capture data, and test their hardware in their onsite gym. Method Savvy took on the task of opening the doors to the Valencell experience by clarifying the brand hierarchy, value propositions, and story of growth using a compelling visual language of icons, patterns, and imagery. Armed with this messaging and Valencell’s visually compelling capabilities, Method Savvy developed photography, video, and a website to compel Valencell customers to co-innovate.