Rich snippets have become a hot topic in the Internet marketing / SEO world as of late. So what are they?
A rich snippet is a preview of the page that appears under the search result. It impacts your organic search results by providing a better sense of the content on the page to users. Through a rich snippet, users can get a quick access without visiting the page, and search engines can provide more relevant results for search terms. A win-win, right?
So Does It Work?
YES. Common sense tells us that the more aesthetically appealing the layout the more attention it will receive. Visual cues and images implemented by rich snippets help your search result page stand out from the crowd of generic text. Some companies have seen as much as a 20-30% increase in click-through rates after implementing rich snippets. In addition, more traffic means the better chance of drawing the targeted audience.
No, the irony isn’t lost on us that we haven’t yet implemented microdata on methodsavvy.com. To be honest, we’ve been meaning to for a while now but have just been so darn busy with our clients that we haven’t gotten to it quite yet. But its in the pipeline and coming shortly. So don’t be surprised if your next search results for Method Savvy looks a little different.